MUMBAI: KOOH Sports and Special Olympics Bharat (SOB) announced a three-year association that will enable both the organisations to leverage individual capabilities and competences and support each other for unified development of sports at the grass root level in India.
The three fold objective of the partnership is to unify grass root level athletics with initiatives for special needs children, to provide employment opportunity to volunteer coaches of Special Olympics Bharat and access to world class Master Training Workshops for KOOH Sports Coaches.

Chirag Patel, Director & Chief Strategy Officer, KOOH Sports: “We are proud to be associated with Special Olympics Bharat as this will encourage greater social inclusion through sports. Our focus at KOOH Sports is on holistic development and training of kids that goes beyond classrooms and into playing fields. Our partnership with Special Olympics Bharat will help us reach out and motivate more children across India to participate in sports and other sports related activities.”

KOOH Sports international technical team will lend their expertise to SOB Coaches. Moreover, through talent hunt initiatives like Speedstar, KOOH Sports will provide equal opportunity to kids with special needs.

Air Marshal Denzil Keelor, Chairman, Special Olympics Bharat: “Our movement uses sports as a catalyst to transform the lives of children and adults with intellectual disability. We are glad corporates like KOOH Sports come forward and work towards the social responsibility with equal vigor and delight. We would like more and more participants from the community to help us create awareness by educating people about their capabilities and special needs.”