MUMBAI: Kalasa Entertainment Media Private Limited (KEMPL), the Chennai-based company into digital delivery of movies in the southern states of India, has claimed that it successfully effected its first digital release of a Tamil film simultaneous to the film's analogue release.
 
 
According to KEMPL CEO Ramesh V. Subramaniam, for the first time in 12 months some of the Kalasa theatres registered 100 per cent collections due to this first day-first show.

"This is definitely a major milestone for us, as compared to our earlier digital film releases which were staggered one week after the film's actual release. This simultaneous release of the movie Bose has been positively noted by producers, distributors and theater owners alike. We expect to see better things to come in the next few months," raves Subramaniam.

Subramaniam says while theatres outside Chennai had to wait till 3 pm on the release day (10 October) because of the non-availability of the analogue prints, Bose was released in Kalasa's theatres as per the schedule.

"Of particular significance is that the film was ready for theater release in Kalasa's theaters by 10:30 am on 10 October, 600kms away from Chennai. For the Madurai-Ramnad distributor, the analog prints for his theater centers arrived only at 3pm. This resulted in: The film having its first show outside Chennai only in Kalasa's theaters, ahead of the theaters in other distribution areas and ahead of other centers within Madurai-Ramnad release area. This allowed us to have two extra shows on the release day because of this earlier availability of prints compared to other theater centers in Madurai-Ramnad," says Subramaniam.