MUMBAI: NBC Universal Television has announced restructuring. Jeff Zucker who used to produce the Today show is its CEO behind company chairman Bob Wright.

Zucker will oversee NBC, including its entertainment, news and sports divisions, and cable networks like CNBC, MSNBC, USA, Bravo and Sci Fi.

Zucker was quoted in media reports noting that recent deals NBC made with Apple where shows can be viewed on ipod and DirecTV to sell reruns of network programming were completed by different executives. That wont be the case in the future, he said.

The move comes at a time when NBC is looking to regain lost ground. At one time it was the number one network in the US. Today however it trails behind CBS and ABC as far as total viewers are concerned.

The difficulty for NBC has been in finding replacements for hit shows like Friends which came to an end. Next year another popular sitcom Will and Grace comes to an end.

Executives who once reported to Wright will now report to Zucker - including Randy Falco, who as president of NBC Universal has largely run the company's business side, NBC Sports chairman Dick Ebersol and Jay Ireland, who ran the NBC owned television stations.

NBC feels that having distribution and commercial aspects lined up with the content will make it more effective.