Television

iTV Network launches new brand campaign; revamps logo

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MUMBAI: iTV Network launches a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications - The Sunday Guardian and Aaj Samaj. Starting 16 March, 2015 iTV Network will also reveal a fresh look.

Themed as ‘Connecting Dots…’, this new brand campaign will replicate the channel’s vision and editorial ethos. Every dot has a story. They are often the links to the bigger patterns of the universe and life. But these are often so tiny that we miss it literally and metaphorically. iTV Network will find the invisible and connect them with what is known and discover what is still a possibility.

Speaking on the launch of this campaign, iTV Network managing director Kartikeya Sharma said, “This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network’s philosophy to the next level.”

iTV Network Group CMO Savvy Dilip added, “We are confident that this new look of the network complemented by this brand campaign will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360 degree marketing campaign.”

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