Television

India most aware about global affairs, 52% tune in to social media for news: BBC Survey

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/06/11/Untitled-1_0.jpg?itok=08NyV0Xw

MUMBAI: Close to 84 per cent Indians are aware about world events amongst all the countries as per a British Broadcasting Corporation (BBC) global survey. The percentile secured by India is way over the global average of 69 per cent.

On average, in the countries polled, the main areas of concern were news stories about terrorism with 70 per cent, war or conflict 59 per cent of the surveyed population whereas health was an issue for 55 per cent and the environment had 52 per cent followers. Terrorism was the main concern in five of the eight countries, including India, where 71 per cent of people surveyed saying it is something they are concerned about. People from India were more likely than any of the other nations polled to be concerned about the environment (62 per cent). Health (63 per cent), corruption 60 (per cent) and human rights (52 per cent) also scored strongly in the country. Only one per cent of respondents in India said they were not concerned about any global news stories.

Nearly 64 per cent of respondents globally said that news stories from other parts of the world felt more relevant to them than they had in the past. In India this rose to more than 76 per cent.

The study suggests that global news plays an important role in making people feel informed about what’s going on in the world (68 per cent) and understanding it (62 per cent). It shows that Indians feel particularly strongly about the importance of global news, with figures considerably higher than the global average – 73 per cent and 70 per cent respectively.

Globalisation is driving interest and behavioural change, with more than half of those surveyed globally saying that they pay more attention to global news (55 per cent) and that they discuss international news with friends and family as a result of seeing global news stories (58 per cent). Again, India polled higher with 69 per cent saying they had spoken to friends and family about a global news story, considerably higher than the all market average.

Across all markets, around a third of people (36 per cent) use global news coverage to make decisions about how to protect their family but, in India, this rose to more than half (58 per cent), which was more than any other country surveyed. Globally, around a quarter (28 per cent) find it useful for making financial choices but 46 per cent of Indians use it for this purpose.

Globally, over 26 per cent said that they have given advice to others as a result of seeing coverage of global stories but the figure was doubled in India 51 per cent. Close to 52 per cent of Indians said they have turned to social media to read about news stories, compared to a global average of just 38 per cent.

BBC Global News CEO Jim Egan said, “These results show the increasing impact and relevance of news events to people across the world. At a time when many news providers are cutting their international coverage and opinion and propaganda are being touted as fact, audiences want to cut through the noise in search of information they can use to inform their understanding and decisions. As the world becomes increasingly interconnected, access to accurate, impartial news, whether on TV, radio, online or social media, is more important than ever.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Pro_Wrestling.jpg?itok=ZIguV2M0
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/banok.jpg?itok=BJ4ELatq
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/inside_1.jpg?itok=Nlj7MQNa
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sanam.jpg?itok=7Mgt1x9T
Celebrate the month of love with Dil Beats - a show curated by 'Sanam' on MTV Beats

February is shaping up to be an exciting month for the viewers of MTV Beats – the 24x7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/mtv.jpg?itok=dLCJ9jDD
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sun.jpg?itok=HlM0iofj
Sun TV, Star Maa only non-Hindi players in across genre list

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/naagin_0.jpg?itok=LHoHVsCc
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/btvi.jpg?itok=3WBlXY9Y
BTVI’s Financial Planner engages with audience on personal wealth creation

BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/time-now.jpg?itok=qZBeAC2u
Ex-Times Now Anchor Shaheen Dawood joins iRealities as 'Lead Content Producer'

Former Times Now entertainment anchor Shaheen Dawood is now heading a large animation team at iRealities, one of the primeval and leading content production and marketing solutions company in Mumbai.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories