Television

IBN7 spruces up evening prime time; launches new show

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MUMBAI: With an aim to enhance the channel?s prime time experience, IBN7 is all set to give its evening prime time programming a makeover starting tonight (3 August, 2015). Redesigned to provide a refreshed look, the prime time band ? 8 - 10 pm will see a new show - Hum Toh Poochenge apart from re-branded India 9 Baje, Danaadan and Criminal.

Hum Toh Poochenge will be the channel?s flagship show, which will be hosted by IBN7 deputy managing editor Sumit Awasthi. It will provide viewers with insight on the latest happenings from around the country and focus on the two biggest topics of the day. It will feature a debate for half-an-hour on each topic with those at the centre of the news that is being showcased. The channel will be inviting viewers to give their views/questions using various touch points like Twitter, Facebook, SMS and the channel?s website ? IBNKhabar to ensure that the show is truly interactive.

India 9 Baje, Danaadan and Criminal are the other tent poles of the channel?s prime time programming line-up and will be seen in a complete new avatar with fresh graphics, de-cluttered packaging and high levels of energy. The crime based show at 10 pm will be rechristened and will be called- Criminal. The show will bring to the viewers the most distinctive crime news from around the country.

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