Anything it does, it does with ishtyle. 

Even a task as mundane as recruiting new veejays for its shows has been turned into a glitzy campaign by music channel MTV. The 14 finalists of its third MTV Hunt, launched over two months ago, will now appear on the channel in a special half hour reality show 'Wannabe VJs Do Goa', a la Baywatch. Till the selection whittles down to the final few, the finalists will also appear on the channel's popular shows right through the 'Wannabe VJs do MTV' week that commences 24 June.

The finalists, says the channel, were chosen on the basis of their personality, passion for music, presence of mind, WQ (wackiness quotient) and sense of fashion and style from over 10,000 entries received over 10 weeks.

In conjunction with the initiative, the channel is also running a contest called 'Viewer' Voice', in which viewers have to vote for the candidate they feel is most likely to be recruited as VJ. One lucky voter could get a once-in-a-lifetime opportunity to be a VJ for a day on MTV.