NEW DELHI: Riding a wave of enthusiastic responses to its initial public offering (IPO), the Aroon Purie-controlled TV Today Network today initiated in a quiet manner changes in the on-air look of its English news channel, Headlines Today.
Cable industry sources told indiantelevision.com that from 7 pm on Sunday, Headlines Today has started sporting a new look, though the content, which has been the butt of severe criticism from TV purists, remains unchanged. The set has changed (read, the background), so have the graphics; and the ticker too is missing during the evening.
TVTN manages the Hindi news channel Aaj Tak and Headlines Today and, according to Purie, would look at bringing and starting new niche channels in the near future. The ticker, as run in most news channels is absent during the evening. The reason for this is that the ticker would be used for conveying news that is useful for the viewers and not to give information that would be otherwise be given by other news channels.
However, to an average viewer, these changes are not very apparent. During the road shows leading up to the IPO, Purie and others have been saying, on being asked, that Headlines Today is slated to undergo a major revamp.
Meanwhile, several times oversubscribed, the TVTN IPO is scheduled to make its debut on the stock markets on 19 January.
Though the name under which the scrip would be traded is still not sure, it is expected that it would be TVTN.