MUMBAI: Family entertainment channel Hallmark is adding to its film title offerings with some new acquisitions from Disney. It will also be unveiling a Valentine Movie Festival next week.

The channel has reached an agreement with Buena Vista Television (which syndicates television programming for Disney) for exclusive cable rights to almost 150 film titles, which include contemporary and classic, such as Jungle 2 Jungle, Flubber, Mighty Joe Young, Old Yeller, The Absent Minded Professor and Herbie, the Love Bug .

Hallmark has also scheduled its big film titles keeping in mind the fact tha cricket is bound to take away audiences during normal viewing times. According to Rohinton Maloo, who heads Cutting Edge Media, which manages ad sales and promotions for Hallmark in India: "The movies on Hallmark will be shown at 10:30 pm as most of the matches get over then."

Next week the channel will also unveil a Valentine festival as a countdown to Valentine's Day. "We will be showing a series of Hollywood movies along with a mix of non-theatre movies," says Maloo.