Focus Group changes channel packaging for more focus

MUMBAI: Gearing up for a full fledged launch very soon, upcoming Hindi news channel Focus News has undergone a makeover. Dropping its earlier logo and colour combination, the channel has revamped with fresh colours of red and white.

Ideated by JWT and executed by Clayground, the same logo format will be adopted for its other regional channels namely Focus Haryana, Focus Bangla, Focus Odisha, Focus NE and Focus Hi Fi, in the next two weeks. The on air look has also been changed, which has been done by an in house team.

The new logo has the map of the world fitted inside the ?o?. Speaking on the change, Focus Group CEO Neeraj Sanan says, ?Red and white are the colours of news channels. We wanted a unique dimension with an interesting shade.?

While the regional channels have been fully distributed, the national channel is currently available only on Videocon d2h, Tata Sky and from 1 November on DD Freedish. The group is awaiting its last leg of clearance from the Ministry of Information and Broadcasting for its satellite transfer request.

Focus News is currently situated on Measat which makes it cumbersome while dealing with cable operators as it has to give a dish and IRD box for every operator. It is looking at shifting to Intelsat.

Once the new satellite is confirmed, it will be available on cable platforms as well. Post getting its distribution fixed, the channel will embark on a marketing plan in the Hindi speaking markets. Sanan is aware that the channel so far has kept itself low on distribution with only a limited presence on the DTH platforms. Therefore the logo change will be noticed by most.

 ?We are creating a brand for the future,? he concludes.

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