MUMBAI: Nearly three years after the successful launch of Firstpost.com (9 May 2011), India’s first exclusively digital newsroom debuts www.firstbiz.com a stand-alone, business news and views site, today.
While Firstpost has in the past covered business, economy, investing and brands as a part of its general news coverage, this stand-alone approach comes at a time when India gears up for its giant, general election where economic and business agendas are set as much as the political. Firstpost believes that users must engage with economy and business, as deeply as with politics.
And from this emerges Firstbiz – the business offering from Firstpost.
R Jagannathan, Editor-in-chief says:
“With Firstpost, we walked right into the middle of a rising tide of public anger against poor governance and corruption. By reflecting a diverse range of public opinion that mainstream media was slow to respond to, Firstpost made a space for itself.
With Firstbiz, which is targeted not just at business and entrepreneurs, but all economic agents driven by aspiration, the need for a quick turnaround on news and views is even more vital. Digital media is best-placed to serve this growing community of participants in the India growth story with its unique take on developments. We will be there wherever you are: first on your desktop or laptop, and soon enough on your iPad, your Android smartphone, or whatever device you use to get to information.”
Durga Raghunath, CEO Firstpost adds:
“With Firstbiz, we hope to do the following:
One, rethink posting around Business. We know that Business news consumption on digital has plateaued, but there is a way to coax every reader to become a business news reader. We also believe, that CEOs can use digital media more, if content was tailored and useful.
Two, make Business inclusive. Digital media by its very nature allows us to focus on the niche. We don’t have constraints of inches or minutes, we can afford to have a very long tail. So we will cater to big business, small business and very small entrepreneurs.
Three, with this launch we are also thrilled to take Biztech, that was previously a stand-alone property into our fold. Enterprise technology is a phenomenally important space that we will build a multitude of experiences around. We will focus on great depth in this area, both online and offline. And finally, this is a beta production. We will change a lot along the way, as we did with Firstpost, based on user feedback and analytics.”