Television

ETV News Himachal/Haryana to launch on 26 March

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/03/24/etv.jpg?itok=7BryUlgX

MUMBAI: Ramoji Rao founded ETV group that is now under Network18 has got one more launch up its sleeve targeting the northern states of Himachal Pradesh and Haryana. Come 26 March, the group will launch its regional Hindi news channel, ETV News Himachal Pradesh/Haryana.

Targeted at the age group 15+ SEC ABC, the channel will help the ETV group expand into markets beyond Delhi. To tap into viewership, the launch has been timed ahead of the Lok Sabha elections, just like the recently launched Bangla and Kannada ETV news channels. The 24X7 channel will cover 80 per cent news from the two states and the remaining 20 per cent from the rest of the nation. The news stories will encompass politics, sports, culture and crime.

With 10 reporters, 20 stringers and 10 desk editors currently on-board, ETV News Himachal Pradesh/Haryana will broadcast from its Hyderabad studio for now offering only studio based shows and later move to Chandigarh after the polls with a corresponding bureau in Simla to provide full fledged news bulletins and live coverage. There will be bureaus located in Dharamshala, Rohtak and Kurukshetra as well. Balwant Takshak has been appointed as the editor and Narendra Bhaskar as the marketing head for the channel.

“Haryana is a big market. Real estate and other industries are growing day-by-day. In Himachal Pradesh, information about a lot of government schemes does not reach the common people. This channel can be a bridge between the government and the common people. Revenue can also be generated through this mechanism,” says ETV group editor Rajesh Raina. According to sources in the know, the channel has made an investment of nearly Rs 15 crore and is looking to break even in two years’ time.

No advertiser is aboard yet and the marketing campaign will follow only after the channel is launched. Meanwhile, ETV News Himachal Pradesh/Haryana is in for competition from India News Haryana, Focus Haryana, Khabarfast 24X7, Janta TV and Total TV.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/rajat-sharma-800x800.jpg?itok=7u0-8_Cb
New NBA president Rajat Sharma to strive for healthy competition in fraternity

India TV founder and chairman Rajat Sharma has been elected as the president of News Broadcasters Association (NBA).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/PRASAR.jpg?itok=B5an8ay6
Prasar CEO reiterates implementation of SC verdict on DD's shared sports feed retransmission

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has directed all private direct-to-home and cable operators not to telecast the sporting events' live feed from Doordarshan that have originally been shared by rights-holding private broadcasters. This was conveyed through a tweet by Vempati....

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/UDAY-SHANKAR.jpg?itok=Pr4g8jcN
Star's Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

From the thirty seventh floor room, consisting of a table for the occupant to stand and work, some thought-provoking books and a huge TV screen, apart from other knick-knacks, the city life and environs below look scenic. Rather, most of the surrounding sea-facing skyscrapers in between the  green...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/dsport.jpg?itok=MpWtC-AZ
Laver Cup: DSport acquires exclusive India broadcast rights

Dsport, a sports TV channel by Discovery Communications India, has acquired the exclusive India broadcast rights of the inaugural edition of Laver Cup.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/zeel.jpg?itok=ZKs3UIWg
Zeel closes sports broadcast business sales deal with SPN with slight alterations

The Subhash Chandra-led Zee Entertainment Enterprises Limited (Zeel) had informed the bourses on 28 February 2017 that it has closed the first phase of the transaction for the sale of its Sports broadcasting business with Sony Pictures Network India and its affiliates (SPN) on receipt of US$ 330...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Vivek_Malhotra-Arnab_Goswami.jpg?itok=mY9lgf-7
Republic TV, Aaj Tak continue to lead genres as news viewership falls

BENGALURU: Republic TV recorded its lowest viewership since its launch in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017). The channel garnered 854,000 weekly impressions, lower than the earlier low of 868,000 weekly impressions it had scored in weeks 25 and 27 of 2017...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Lachlan%20Murdoch.jpg?itok=Whu9xvlL
Lachlan Murdoch opens up about Fox & Star TV’s billion-dollar EBITDA target

MUMBAI: The billion-dollar EBITDA target for Star India is not just talk. 21st Century Fox executive chairman Lachlan Murdoch stated this firmly at the Goldman Sachs  Communacopia 2017 conference mid-last week. Labeling the billion-dollar target as Fox’s second highest priority at present, while...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Kamaljit_Singh_Hayre-Surjit_Singh_Tut_0.jpg?itok=5zGR63YQ
PTC to telecast World Kabaddi League from 24 Oct in India, abroad

MUMBAI: The season three of World Kabaddi League will be held from 24 October to 12 November 2017 in India. PTC Channel has been signed on as the broadcast partner to telecast Live the World Kabaddi League (Season-3) in India and also to broadcast the league around the world. Two matches will be...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/arnav-nba.jpg?itok=nkeAaTwW
Republic TV seeks more involvement in NBA India ahead of AGM

It has shaken up the Indian news broadcasting space within just a few months of its existence. Now, Republic TV, co-promoted by Arnab Goswami, is seeking to sweep clean the functioning of an industry body--- the News Broadcasters' Association of India or NBA, which, incidentally, is holding its...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories