Television

ETV News Himachal/Haryana to launch on 26 March

MUMBAI: Ramoji Rao founded ETV group that is now under Network18 has got one more launch up its sleeve targeting the northern states of Himachal Pradesh and Haryana. Come 26 March, the group will launch its regional Hindi news channel, ETV News Himachal Pradesh/Haryana.

 

Targeted at the age group 15+ SEC ABC, the channel will help the ETV group expand into markets beyond Delhi. To tap into viewership, the launch has been timed ahead of the Lok Sabha elections, just like the recently launched Bangla and Kannada ETV news channels. The 24X7 channel will cover 80 per cent news from the two states and the remaining 20 per cent from the rest of the nation. The news stories will encompass politics, sports, culture and crime.

 

With 10 reporters, 20 stringers and 10 desk editors currently on-board, ETV News Himachal Pradesh/Haryana will broadcast from its Hyderabad studio for now offering only studio based shows and later move to Chandigarh after the polls with a corresponding bureau in Simla to provide full fledged news bulletins and live coverage. There will be bureaus located in Dharamshala, Rohtak and Kurukshetra as well. Balwant Takshak has been appointed as the editor and Narendra Bhaskar as the marketing head for the channel.

 

“Haryana is a big market. Real estate and other industries are growing day-by-day. In Himachal Pradesh, information about a lot of government schemes does not reach the common people. This channel can be a bridge between the government and the common people. Revenue can also be generated through this mechanism,” says ETV group editor Rajesh Raina. According to sources in the know, the channel has made an investment of nearly Rs 15 crore and is looking to break even in two years’ time.

 

No advertiser is aboard yet and the marketing campaign will follow only after the channel is launched. Meanwhile, ETV News Himachal Pradesh/Haryana is in for competition from India News Haryana, Focus Haryana, Khabarfast 24X7, Janta TV and Total TV.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Prannoy%20Roy.jpg?itok=O75DOjIQ
NDTV 24 x7 expands its presence in Singapore

New Delhi Television Limited (NDTV) on 26 September announced the launch of its flagship channel, 'NDTV 24x7', on Singtel in Singapore.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_26.jpg?itok=crzL0Kg-
Chrome week 38: English movies genre tops chart with 4.8 % OTS

The English movies genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in six metros by registering an increase of 4.8 per cent. Movies Now was the leader with 49.6 per cent OTS in week 38.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/25/ipl800x800.jpg?itok=avJ0Q0ML
BCCI’s cricket media rights bonanza

MUMBAI: The Board of Control for Cricket in India (BCCI) has forecast that it is going to take home a whopping 60 per cent plus more media rights income from cricket in the financial year 2016-2017. The figure it has kept in its sights is Rs 1036.80 crore. In 2015-16, it had budgeted a figure of Rs...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1.jpg?itok=uUuTMLCE
Uri reaction: Zee considers dropping Pak shows from Zindagi

It makes sense, nationalism-wise. But, does it make sense, business-wise? An unexpected yet ideal tweet by media baron Subhash Chandra has catalysed a hot debate whether film actors from a hostile country should be allowed to earn millions working in the Indian film industry. His tweet follows in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/non-%20tv.jpg?itok=UVXFUvEj
Non-news temporary uplinking approvals in 15 days

NEW DELHI: Applications from all non-news (general entertainment) television companies for temporary uplinking permission from the Government should be made at least 15 days prior to the scheduled events.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_33.jpg?itok=XD1Juft_
DD allocates Rs 4.5 lakh for handloom programmes

Six kendras of Doordarshan will receive a total amount of Rs 4.5 lakh for telecast of programmes relating to National Handloom Day celebrated by the Textiles Ministry last month. The decision to reimburse the six stations for varying amounts was taken yesterday (22 September 2016).

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_38.jpg?itok=ZbBkHH8h
Star Gold to air Dishoom on 25 Sept

Star Gold announces the World Television Premiere of one of the biggest hits of the year - Dishoom starring Varun Dhawan, John Abraham, and Jacqueline Fernandes, directed by Rohit Dhawan.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_37.jpg?itok=BPSmaShG
DD media partner of Ziro Festival

Doordarshan is the media partner of the Ziro Festival of Music (ZFM) commencing today at the remote Ziro valley of Arunachal Pradesh.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/BARC_1.jpg?itok=tIWSy6so
Comedy Central, Movies Now, Discovery, Living Foodz ruled in BARC week 37

The English entertainment genre was dominated by Comedy Central whereas Movie Now retained the top position in the English movies’ genre. According to the week 37 ratings data of Broadcast Audience Research Data (BARC) India, Discovery Channel continued to rule the infotainment space. Living Foodz...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories