Television

ET Now joins hands with NSE for new show ?Nivesh India?

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MUMBAI: News broadcaster ET Now has partnered with India?s National Stock Exchange (NSE) to simplify the stock exchange for its viewers through a new show titled Nivesh India. The idea behind the new show is to create a 12 city outreach programme that sheds light on equity investment to passive and novice investors.

Times Network MD and CEO MK Anand said, ?We, in India, are culturally and financially still caught in an agrarian mindset. Most of our wealth still goes into real estate and gold and stays locked yielding less than inflationary returns. What is needed is a mindset change which is a communication job and education task, a mission that a media group of our stature is most suited to do. ET Now will take on the daunting task of clarifying and simplifying stock market to Indian investors. Under SEBI?s guidance and with NSE as our partner, we are certain that what we are starting here will snowball into the largest invest tor education drive in the world.?

Under chief editor of financial markets, Nikunj Dalmia, NSE and ET Now will travel to 12 cities namely Bangalore, Indore, Jaipur, Cochin, Lucknow, Coimbatore, Nagpur, Surat, Vizag, Patna, Bhubaneswar and Siliguri - and speak to close to 1000 people across 19 on-ground forums and educate them to invest in equity markets and showcase how beneficial it is for their future. The show will also reveal success stories of investors from each of these cities, who will talk to people and clarify their doubts and remove their apprehensions on investing in equity markets.

SEBI chairman MK Sinha, who flagged off the event at NSE said, ?I want to compliment NSE and ET Now for jointly working out this strategy on investor relations. Such initiative can reach out to millions of people across the country.?

The entire initiative right from its launch to culmination will be integrated editorially into content where anchors will talk about and promote it on air urging viewers to be a part of the programme in every city.

The idea is to educate and encourage non-investors to invest in equity through the SIP and ETF route and be a part of the Indian growth story.

NSE MD and CEO Chitra Ramkrishna said, ?As part of NSE LIFE (Learning Initiatives for Financial Empowerment), our tie ups spread to five state boards, the CBSE board and 17 universities etc across India. Nivesh India, in partnership with ET Now, is another step in that direction. Something unique about this programme is that we have tried to reach tier 2 and tier 3 cities this time.?

She added that such initiatives help resolve doubts and questions that an ordinary person has about capital markets.

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