Television

ET NOW and DuPont to begin ‘The Power of Shunya’ - Season 2

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MUMBAI: ET NOW, India’s #1 Stocks and Business News channel, in association with DuPont, the world’s leading science company, is inviting entries for the second season of ‘The Power of Shunya™: Challenge for Zero’. The program willshowcase path breaking revolutionary innovations and marketing strategies by the brightest minds from science, technology and business schools. The first season witnessed some ground breaking innovations and the winners were rewarded with cash prize worth INR 1,000,000 and an all-expense paid experiential trip to the global DuPont headquarters in USA.

‘The Power of Shunya™: Challenge for Zero’ invites students from leading science, engineering and management institutes to develop a science-based innovation and its marketing plan to help India achieve the aspirational goal of Shunyaor zero - a country with zero hunger, zero malnutrition, zero accidents, zero lives lost, zero carbon footprint. The contestants are judged based on their product’s innovation quotient, its functionality, its potential impact and its ability to achieve the Power of Zero.

The call for entries is open for a month,from March 10 to April 10, 2014across collegesin all metros and other cities like Hyderabad, Pune, Ranchi, Anand, Vadodara, Chandigarh and Kozhikode.

The students can register at the kiosk at their colleges where a ‘The Power of Shunya™’ evangelist will guide them through the procedure and answer any queries related to the show. Entries to ‘The Power of Shunya™: Challenge for Zero’ can also be made online by logging on to www.powerofshunya.com.

Students can also attend ‘The Power of Shunya™’ workshop at their respective colleges to understand the features of the show and the participation process.

Entries will be reviewed and anonymously judged by a grand jury panel of scientists, business leaders and scholars. The jurywill shortlist entries that demonstrate outstanding creativity, ingenuity and originality.

Additional information such as entry guidelines, list of jury members, evaluation criteria and award details can be found at www.powerofshunya.com.

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