MUMBAI: E! Networks signed a major licensing deal with The Times of India to create branded programming blocks, which will air on Zoom Television. This was announced by E! Networks international senior vice president Kevin MacLellan at Casbaa.
 

"E! is the world's definitive source for entertainment-themed programming, a genre that translates extremely well globally and appeals to everyone's fascination with Hollywood and celebrity," said MacLellan. "We eventually plan to launch a fully-branded, 24-hour E! channel in India, and the creation of an E!-branded programming block on Zoom is a significant first step to establishing and expanding the brand in this important territory."
 
 
Beginning this month, E! branded blocks will air on Zoom featuring such premier titles as The E! True Hollywood Story, E! News Live, Dr. 90210, High Price of Fame mini-series, E! Entertainment Specials, It's Good To Be, Revealed, Mysteries & Scandals, Miss Hawaiian Tropic and Celebrity Homes.

E! Networks Asia managing director Christine Fellowes negotiated the deal for the network.

E! is the world's largest producer and distributor of entertainment news and lifestyle- related programming, creating over 1000 hours each year from its LA headquarters. E!'s state-of-the-art post production facilities houses one of the industry's most extensive entertainment libraries with over 200,000 video tapes in its archives.