MUMBAI: Discovery Communications has formed a new integrated, multiplatform business called Discovery Health Media Enterprises, with plans to roll out the Discovery Health On-Call VOD service this October.

This new business unit includes the Discovery Health Channel and FitTV television networks and online assets including www.discoveryhealth.com, as well as its Continuing Medical Education (CME) business.

The Health On-Call sevice will offer cable viewers access to a slate of health information through short-form videos culled from the Discovery Health Channel and FitTV, as well as from organizations such as the March of Dimes and the American Diabetes Association.

Also in the coming months, this unit will launch Discovery Health Mobile, a new service that will include programming alerts, expert tips and short-form content as an enhancement to its online, VOD and network program offerings.

With this initiative, Discovery Health Media Enterprises is the only fully integrated multi-platform health care media entity that provides access to a centralized online, television and mobile community for research tools, expert advice and customized products and services.

"Built upon a highly trusted brand, Discovery Health Media Enterprises will incorporate a new line of products and services to be the leader in providing consumers with the most relevant and credible health and medical information,” said president and CEO of Discovery Communications Judith A. McHale. “We believe there is a large business opportunity for the company in high quality health media. Our goal is to be the most trusted media source that enables consumers to better manage their families' health and wellness needs."

Discovery Communications has initiated an executive search to recruit a senior level executive from the health care sector to oversee the business unit. Discovery Health Channel and FitTV executive VP and general manager Eileen O’Neill will continue in her role and work closely with the Discovery Networks U.S. division, which currently supports both networks in the production, marketing, sales and research functions.