MUMBAI: This is a contest that revolves around mega movie star and Oscar winner Catherine Zeta Jones and a girl's best friend - diamonds. Diamond Trading Company and Intergold Gems have announced The Incomparable Beauty Contest.
 

Zeta Jones' latest movie, the romantic comedy Intolerable Cruelty, is releasing in cinemas across the country today. Viewers have to see the film and then fill out the forms that are available in the theatre. An official release informs that her wedding sequence is one of the films highlights. She wears a white gown with three stoned diamond jewellery. This trend is emerging in the US and Europe and Intergold Gems is bringing this trend into India.

The stones represent the three stages of a relationship: past, present and future. In India they will be on display at leading jewellery stores in the form of rings, pendants and earrings. B4U is also involved with the contest. Talking about her look in the film, Zeta Jones said, "It is very chic with a little bit of over the topness every now and then." Zeta Jones' character was decked up in jewellery because it fits her personality.