MUMBAI: Located at Delhi's Nehru Place metro station, HOT is India’s first 24X7 electronics store, catering to shoppers at any time throughout the week. Spread over a sprawling 40,000 square feet, HOT (House of Technology), is conceptualized and designed, by Idiom, a design and a strategy firm based in Bangalore
Over the course of 8 months, Idiom was empanelled to design the experience design for HOT a store dedicated to retailing technology and personal computing devices.
HOT has been envisioned as a store to provide boutique technology experience. A store that has something for everyone from 6 years old to 60.
The store has been designed to broadly divide itself into 2 zones - hosting business computing (servers, imaging solutions, printers) and personal computing (mobiles, cameras, tablets) technology.
Sonia Manchanda, Cofounder, Idiom said “There are various zones that have been created within the space, each offering a unique experience such as Play HOT Gives you the ultimate uninterrupted adrenaline filled gaming experience, HOT Shot has the latest cameras on display, HOT connect brings to you a range of wireless devices and mobile phones, HOT Life makes sure that the right lifestyle gadgets such as health monitoring devices are brought in for you. Every detail within the store has been well thought of. Be it the furniture, the signage system, the service delivery and even right down to the choice of uniform and accessories for the sales staff has been designed”
Girish Raj, Co-Founder, IDIOM said, “Consumers today are well-informed of technology products and have researched in advance, the specs, features, design, performance, cost, etc from tech review sites, consumer-experience sites and self-styled tech geeks. Their imagination has been triggered by numerous stimuli – product teasers, reviews, etc. They therefore want to see the gadgets, experience them to be early adopters, and not followers”. “We wanted to design a place where electronics is as hot as fashion. We designed an identity that is trendy and ever changing like fashion. The logo is symbolic of an experience that constantly gets refreshed and reloaded,” he added.
HOT also incorporates a groundbreaking concept of being open 24/7. House of Technology (HOT) designed by Idiom is definitely a concept that will take the Indian customers by surprise and also pose to be one of the best technologically designed store not just in India but in Asia.
Next time in Delhi, HOT is a store to watch out for!
