MUMBAI: London-based Associate Press Television News (APTN) Library has agreed a mutual representation deal with CTV Archive Sales in Toronto, Canada.

The deal signifies that for the first time Canadian producers will be able to access APTN Library's collection of international news, entertainment and sport through a Canadian source, informs an official communiqué.

APTN will also represent CTV material outside North America.
CTV Archive Sales director Carol Ashurst as quoted in the statement said, "This partnership is a fantastic opportunity to provide Canadian clients with an immense, cumulative library all in one place, while at the same time broadening international exposure and access to the CTV collection."

CTV will sell APTN material to producers based in Canada, but with the ability to grant a worldwide licence. The release adds that as an APTN client, CTV has a ready-made collection of APTN material on-hand and will be adding more from the daily satellite feeds from APTN, the world's leading video news agency.

The APTN Library also has a collection of CTV material and both sides will be adding more selected content.

CTV's collection dates from 1962 and the network has a distinguished record of Canadian and international coverage, opening the first foreign news bureau in China in 1979.

It includes an extensive range of interviews from magazine and entertainment shows, plus sports including figure skating.

APTN head of content Christopher O'Hearn said, "CTV has an impressive collection of news, entertainment and sports footage from Canada and around the world. We look forward to offering their material to a wider international audience and giving Canadian producers better access to our collection."