MUMBAI: It is that time of year when the atmosphere is reverberated with the chants of ‘Bappa Moraya’ and praise of Lord Ganesha. Ganesh Utsav, a 10 day long festival begins with Ganesh Chaturthi, the birthday of the Hindu Lord of prosperity and good fortune. Devotees leave no stone unturned to create unique and eye-catching puja pandals every year. Continuing with its tradition of innovative lighting for the Pandals, Philips Electronics India Limited, the country’s leading provider of lighting solutions, creates a 9ft high and 6 ? ft wide unique and energy efficient statue of ‘Mushak’ by using 1100 LED lights.

Mr. Sumit Joshi, Sr. Director, Marketing, Philips Lighting India, said, “The LalbaugchaRaja Mandal being one of the most popular puja pandals during the Ganesh Utsav, it is visited by approximately 80 lakhs devotees who need to stand in a long queue for Darshan. With the ‘Mushak’ being lighted up with LED lights, devotees can have the immediate Darshan of the Mushak who is also known as the friend of Lord Ganesha.”

The Mushak created with 1100 LED bulbs, will be 96% more energy efficient when compared to the normal incandescent bulbs and CFLs which are normally used in pandaals / mandals during festive occasions. Ganesh Utsav which started on 9th September will culminate on 18th September 2013.