MUMBAI: CNN-IBN has unveiled a series focusing on south India . The series The Golden South also marks the 50-year celebrations of formation of the four southern states - Tamil Nadu, Andhra Pradesh, Kerala and Karnataka.

Launched on 30 October, The Golden South will run till 26 November. The series will feature weekend half hour specials, which will air programmes pertaining to south India ranging from its diverse culture, food habits, music, entertainment, religion etc. The programming would also announce the Golden Keralite, the Golden Andhraite, the Golden Tamilian and the Golden Kannadiga (basis a viewer voting) in each of the four half hour specials on 4 November, 11 November, 18 November and 25 November respectively, informs an official release.

The series will also have a special feature The Big South Debate, a one-hour special show on 26 November. The findings of a nationwide poll that would sense the mood of South India will be revealed in The Big South Debate.

According to CNN-IBN & IBN7 editor-in-chief Rajdeep Sardesai, "Our aim for presenting this series is to celebrate the golden jubilee of the grand southern states. Our effort is to provide our viewers an in-depth knowledge about the formation and development of the states and its people, who have made India proud. I am confident that our viewers will find this programming interesting and engaging.”

“Thematic content like this differentiated offering generates higher interest with advertising community” adds CNN-IBN & IBN7 national sales head Sanjay Dua.