MUMBAI: India is facing an increasing environment and health challenge on account of lack of a reliable public waste and accumulating garbage and dirt across major cities. A sustainable solution for this increasing menace is the need of the hour.
It is against this background that CNN-IBN has launched its Clean Up India campaign. The channel has always been a thought leader and is credited with introducing various public service campaigns in the past – the current campaign is in line with this legacy of ours. As the nation gears up to celebrate its 68th Independence Day, India’s channel of choice is asking citizens to join the fight to keep the nation clean. The campaign will provide viewers with a platform to identify the areas in their cities that are eyesores and unhygienic due to filth and garbage. They will be invited to share this information with the channel in the form of pictures, videos and messages along with their suggestions and ideas to tackle this issue. The channel will not only bring this to the notice of the concerned authorities and will try to catalyze necessary action.
The programming details are as follows:
- SHOW THE FILTH – 60-90 seconder capsules will run in the news bulletins through the day where CNN-IBN reporters will cover various spots in different cities where garbage is routinely dumped. The combination of visuals and vox-pops will feature the views of the locals and will also highlight the reaction of relevant Government officials on this.
- CLEAN INDIA HEROES – Special stories in the news bulletins to profile individuals and groups who are doing their bit to keep the city clean.
The initiative will culminate with a special one-hour show on the eve of the Independence Day, 14 August where a panel of experts and policymakers will discuss and share their insights on how to tackle this issue.
To know more about ‘Clean Up India’ initiative tune into CNN-IBN from Monday, 4 August till 15 August, Independence day and don’t miss the special on hour show on 14 August AT 8PM-9PM with a repeat, next day.
To upload videos & pictures and share your views visit: http://cj.ibnlive.in.com/cleanupindia/