Television

CNN-IBN, IBN7 and ETV to work in sync for upcoming elections

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/22/Mr.%20Vinay%20Tewari%20Pic.jpg?itok=ltzrH_OC

MUMBAI: With the conclusion of an unremarkable 15th Lok Sabha, the lead-up to the general elections has well and truly begun.

And not just Narendra Modi, Rahul Gandhi and Arvind ‘Aam Aadmi’ Kejriwal but also their media and publicity machinery and news television channels are part of this unfolding political drama.

With political parties estimated to spend nearly Rs 300 crore on advertisements on television and an additional Rs 400 crore to be pumped in by various brands, according to sources, news channels, especially the Hindi ones, stand to gain a fat load of moolah from election programming.

Indiantelevision.com kicks-off its special weekly series exploring what news channels have in store for 2014 elections, starting with TV18’s English and Hindi channels CNN-IBN and IBN7, respectively.

The network - which recently acquired ETV channels including ETV Uttar Pradesh, ETV Madhya Pradesh, ETV Rajasthan, ETV Bihar and ETV Urdu - is looking to dominate election programming through its national and regional channels.

“Language capabilities play an important role during election time. Our synergy is the widest and now with ETV on board as well, we believe we have an edge,” says CNN-IBN and IBN7 managing editor Vinay Tewari.

“Our programming line-up will also be extensive and will run over several months in order to do full justice to the scale of the upcoming elections. As a network, we take great pride in the quality and depth of our coverage on elections and thus are investing a lot of time and effort in ensuring that our coverage is unmatched. There is always a huge interest in elections, this year, it’s possibly the highest.”

Indeed, shows such as Open Mike and Vinod Dua ka Prashnakaal have already begun showcasing public views and opinions.

Led by editor in chief Rajdeep Sardesai along with Karan Thapar, Vinod Dua, Sanjay Pugalia, Sagarika Ghose, Bhupendra Chaubey, Sandeep Chaudhary, Suhasini Haider and Anubha Bhonsle, the channels will look at broad trends, analyse the importance of regions going to polls and engage in extensive discussions with key experts and political commentators such as Dr. Ramachandra Guha, Swapan Das Gupta, Surjit Bhalla, Kumar Ketkar, Dr. Sanjay Baru, Manini Chatterjee and Prof. Dipankar Gupta.

The key shows include A Billion Votes / Mera Vote Meri Sarkar – 7 RCR Ki Race (Counting day Specials), The Election Tracker / Agar Abhi Chunav Ho Toh, India Decides / Vote India Vote, Kings & Queens, Campaign Trail, Follow the Leader, Chaupal, Election Gyaan with Ram (with noted historian Ramachandra Guha), MP ka Report Card etc.

It is learnt that from the last day of polling till the formation of the government, 100 hours of non-stop programming has been planned. This will only help the network achieve the aimed viewership.

Promotion of these shows will be amplified through a 360 degree campaign that will target key markets including metros and Hindi speaking markets. Print, outdoor, radio and digital will be the focus points.

The creative for the campaign for CNN-IBN and IBN7 is being handled by Everest Brand Solutions. On the digital front, channels will interact with viewers through social media as well as upload content that will be edited due to restrictive on air timing.

Going by TAM data during the last general elections, CNN-IBN was the number one channel (Source: TAM, TG: CS 15+, All India; Period: Wk 16-20 ’09, 16th April, 23rd April, 30th April, 7th May, 13th May & 16th May, 06-2400 hrs) on all polling and counting days whereas IBN7 was amongst the top 3 channels (Source: TAM, Markets: HSM; Period: Wk 20 ’09 (16th May ’09); Time 0600-2400 hrs).

With such a comprehensive strategy, this time round too, the network may stand to be the winner...

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Rajiv%20Chilaka_0.jpg?itok=rIEzNc0n
Chhota Bheem-makers launch Golden Robot Animation

MUMBAI: Green Gold Animation Pvt. Ltd, the multi-award winning animation studio, has embarked upon aggressive expansion plans. It has announced the launch of its brand new studio in Mumbai. The new entity ‘Golden Robot Animation’ will operate as a sister concern to Green Gold Animation with a...

Television TV Shows Animation
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Smriti-Irani.jpg?itok=BOu-DGCv
Talent shortage in Prasar, manpower audit under way, admits Irani

NEW DELHI: Admitting there was an overall shortage of talent in Prasar Bharati, minister of information and broadcasting Smriti Zubin Irani said a manpower audit was in progress in this regard by the pubcaster.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Discovery.jpg?itok=dmIRe1Ie
Discovery may emerge as sole Scripps bidder

MUMBAI: Scripps is reportedly moving ahead on talks with Discovery, and Viacom is out of the bidding race. TV network owners are struggling owing to a decline in subscriptions for satellite and cable services as they lose viewers to social networks and online video services.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Untitled-1_0.jpg?itok=LcTn6n0o
What's exciting Gajendra Singh about his new shows on DD

MUMBAI: There’s a lot of excitement in Gajendra Singh’s voice.  Mostt of us know him as Gaj - the creator of the super successful musical formats on Zee TV Antakshri , SaReGama in the early part of the cable and satellite TV revolution.  Today as the founder of production house SaiBaba Telefilms,...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/Rising-Rajasthan.jpg?itok=SlWdNYhD
News18 Network's Rising Rajasthan to be held in Jaipur

MUMBAI: Rising Rajasthan is being organized by News18 Network today at the Clarks Amer in Jaipur.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/kargi%3B_0.jpg?itok=QUnoYYjc
On the occasion of Kargil Vijay Diwas News18 India visits Kargil War Memorial

26th July is a very significant date for Indians and is engraved in golden letters as Kargil Vijay Diwas in the annals of Indian history. This year will be the 18th anniversary of the Kargil War. News18 India visits Kargil, where every year the Indian Army celebrates Kargil Vijay Diwas.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/ind.jpg?itok=yhUMhwC3
Sony sports channels to broadcast India’s cricket tour of Lanka

The Sony Pictures Sports Networks will broadcast India cricket team’s tour of Sri Lanka, which kicks off on 26 July 2017. The recent rebranding of sports channels has helped Sony Pictures Network India (SPNI) to devote Sony SIX, Sony SIX HD, Sony Ten 3 and Sony Ten 3HD for cricket coverage in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/india-today.jpg?itok=WUZXG-GE
India Today magazine featured as 'Cover of the Day'

The society of publication designers, New York on www.spd.org selected India Today magazine’s latest issue cover 31 July 2017 on the China – Pakistan issue as ‘The Cover of the Day’. This puts the India Today magazine amongst the best in the world to be featured for brilliance in cover design.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/MTV.jpg?itok=_sBGCugK
MTV to air new reality show 'Dropout Pvt Ltd'

MUMBAI: MTV launched a new reality show MTV Dropout Pvt. Ltd, presented by Droom.in, powered by Micromax and Maruti Suzuki and grooming partner Gillette which will see the birth of the world’s first ever start-up formed on television. Created by Monozygotic and co-developed by MTV and Monozygotic...

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories