MUMBAI: CNBC Awaaz, the Hindi business news channel from the TV18 stable, is introducing Storyboard in Hindi. The weekly show will be aired every Friday at 9.30 pm.

The show focuses on ad executives who find connect with consumers through their campaigns. Storyboard in Hindi will be about the consumer, his mindset, his spending power, his psyche and his lifestyle.

The show on CNBC Awaaz will also be hosted by CNBC TV18 features editor and editor-anchor of Storyboard, Anuradha SenGupta.

Sengupta says, “I am really happy to announce the launch of Storyboard in Hindi. Over the years, Storyboard has reached out to millions of viewers across the country. We wanted to go a step and hence we thought that it was the right time to take the next big step and reach out to a diverse audience.”

To create a buzz around this unique concept of the show, CNBC Awaaz had announced a contest wherein the contestant had to craft a launch campaign for a special edition of Storyboard. The winner will be entitled to an all expenses paid trip to the Cannes Lions – International Advertising Festival this year.

“Cannes Lions is the Oscars for any advertising or marketing professional and a trip there is an ideal reward for the winner of the launch contest,” Sengupta added.

CNBC Awaaz also launched a creative campaign for Storyboard in Hindi conceived by Cell 18. The press ads used the Hindi alphabet to create connections between brands and Hindi language.

Speaking on the campaign, Network Creative Director Zubin Driver said, “Only a leader can be self effacing and chuckle at oneself. And that’s exactly what we did in a series of clever creative units that brought home the Hindi launch and made it funny and unconventional at the same time. Our creative team has done an excellent job in executing these promos and it was a fun ride all the way!”