MUMBAI: International media content provider Global Broadcast Networks (GBN), and China National Radio's (CNR) web have launched a UK football website in Mandarin.

The website covers UK Football, and will support the programmeUK Soccer Review for which GBN provides content, sponsorship and advertising. The programme is broadcast on CNR Voice of China which claims to be the most listened to radio station in the world.

The website will be hosted by CNRNET, China National Radio's portal. There is a link from CNR's homepage to the website, which attracts around one million unique users per day.
China National Radio Website Centre head Yang Guiming says, "CNRNET's dedicated website for UK Soccer Review is a veritable feast of UK soccer for web users, meticulously produced in
collaboration with CNR-1 Voice of China and GBN . CNRNET is delighted to be working with GBN, to provide first-hand information from the UK, bringing abundant content to the "UK Soccer Review / Yingchao Fengyunlu" website."

"CNRNET is hosted by CNR, the national-level radio station in China, which possesses a distinct broadcasting style. It is China's largest audio broadcasting website, and via the Internet, strives for China's voice to be heard worldwide"

The website's total audio data is two terabytes. At present, with an average of 14 million hits a day, and unique visitors reaching one million a day, CNRNET's influence is always expanding."

GBN CEO Sean Curtis-Ward says, "The launch of the website opens up a unique and hitherto unavailable opportunity for our programme sponsors to reach a vast audience. The site
and the radio programme will cross-promote and complement each other. The link on CNRNET's front page is a ringing endorsement of the programme. We are grateful for the skill and technical expertise that China National
Radio's web team have bought to the design and implementation of this
project"

Sky Media have also been appointed to provide advertising and sponsorship services for the website along with advertising and sponsorship
of the UK Soccer Review programme on a global basis. The weekly half-hour radio is on-air 52 weeks a year, for a planned three years.