HONG KONG : The Cable and Satellite Broadcasting Association of Asia (Casbaa) and Media & Marketing Ltd of Hong Kong are to co-publish the CASBAA & Media Asia-Pacific TV listings directory in Q1 2003. Additionally Casbaa has also launched the CASBAA Fast Facts Media Guide 2003.
The new directory will provide detailed regional and domestic market listings for the broadcast industries in China, India, Indonesia, Japan, South Korea, Hong Kong, Malaysia, the Philippines, Singapore, Taiwan and Thailand, as well as Australia and New Zealand.
Considered to be an important tool for the pan-regional media sector, the new directory will deliver key contact information about the industry for local, national and regional companies. These include cable and satellite broadcasters, system operators, program suppliers, regulatory institutions, trade associations, media services and other related organizations. It will carry free listings of companies and related industry advertising, also providing opportunities for paid expanded listings and the addition of corporate logos.
According to an official release, Casbaa will continue to publish industry data and forecasts regional report, which will also be released in early 2003. Casbaa selected Media & Marketing Ltd., owned by UK-based Haymarket Publications, as its co-publishing partner for the new directory to leverage on Haymarket's international cross-marketing, sales branding, and design of numerous products.
The CASBAA Fast Facts Media Guide 2003 is an 80-page digest of regional pay-TV data highlighting the growth of cable and satellite TV audiences across Asia Pacific. The CASBAA Fast Facts handbook comprises of around 110 charts and tables of top-line data covering advertising expenditure, broad-based media consumption and audience research in 12 markets, plus regional channel listings. The information includes Peoplemeter data as well as highly targeted regional surveys.
The release also states that the handbook was designed as a tool for advertising sales directors, media buyers, media planners and advertisers with a need for quick reference material about the fastest-growing advertising vehicle in Asia Pacific. The Guide was developed by the CASBAA Research Committee, led by Anthony Dobson of Discovery and CASBAA Media & Research Director Robert Wilson, and sponsored by Bloomberg Television.
