MUMBAI:The Brand Access Forum taking place on 8 May at Los Angeles is a conference to simultaneously address issues of branding, licensing and content development and implementation for both mobile and digital media industries.

The keynotes will be addressed by Black Entertainment Television CFO Scott Mills, Endeavor Agency former managing director Rob Sebastian and Verizon Wireless head of music Ted Casey.

The Forum will address subjects like types of content that translate to profit in the mobile and digital media, the best practices in sourcing, structuring and signing deals, means to ensure cross-platform brand experience, to find the right mobile or digital partner for your content, brand or celebrity and the best practices for developing, marketing and distributing mobile and digital content.

Other issues that will be discussed are how mobile and digital can be used to market and further develop existing brands, talent and content, the challenges to successfully exploiting a brand or license in mobile or digital, the revenue models for brands and licensed content in the digital and mobile arenas and the typical deal points for mobile and digital content and brand deals.

In addition, more than 50 other speakers from market-leading companies will be showcasing new technologies and discussing issues such as mobile personalization, mobile marketing, enabling technology, licensing and DRM management, as well as a discussion of the sourcing, structuring, signing and implementation of brand partnerships and licensing deals.