Television

Bloomberg|Quint’s The Mutual Fund Show marks one successful year of educating viewers on personal finance

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MUMBAI: India’s premier business and financial news company, has recently announced the completion of one successful year of its highly popular series ‘The Mutual Fund Show’. The feature, streamed across multiple platforms to a wide user base, provides critical guidance to India’s new generation of investors contemplating the various forms of financial investment available in the market today. It also raises awareness among Indian consumers about the potential and promise of investing in mutual funds – acknowledged to be one of the safest and most rewarding ways to build wealth – by examining their concerns and helping users connect to experts with the right answers. The series has garnered over 5.5 million views across social media in the last one year.

The program, run in the format of a talk show, features top fund managers and finance experts who leverage their expertise to analyze and provide in-depth insights into mutual funds from micro and macro perspectives. The show also provides a direct response to viewer queries, collecting questions from social media users to get their doubts cleared through direct responses from the invited guests. The show has so far dwelled on such topics as why mutual funds should be an integral part of one’s investment portfolio, the use of mutual funds to repay home loans, and how an investor should evaluate fund performance. The show also deals with the tax-saving benefits of investing into Equity Linked Savings Schemes (ELSS), and choosing between active and passive investing.

The Mutual Fund Show has invited prominent company leaders of asset management companies and mutual funds like A. Balasubramanian (CEO, Aditya Birla Sun Life Asset Management), Kalpen Parekh (President, DSP BlackRock Mutual Fund), Aashish P Sommaiyaa (CEO, Motilal Oswal AMC), Milind Barve (MD, HDFC AMC), and Nilesh Shah (MD, Kotak Mahindra AMC) to offer expert advice to viewers. It has also featured prominent fund managers like S. Naren (Chief Investment Officer, ICICI Prudential AMC),  Mahesh Patil (Co-Chief Investment Officer, Aditya Birla Sun Life MF), Gautam Sinha Roy (Sr. Vice President – Fund Manager, Motilal Oswal Associates),  Taher Badshah (Chief Investment Officer – Equities, Invesco Mututal Fund)to name a few.

Commenting on the 1-year anniversary of the The Mutual Fund Show, Menaka Doshi, Managing Editor Bloomberg|Quint, said, “The Mutual Fund Show is not the first show of its kind nor the last one. But what it does rather uniquely is to go beyond investment platitudes and bring to viewers useful, indepth and personalised information to aid investment strategies.”

Also sharing his comments Niraj Shah, the Markets Editor and Anchor of the show, said, “The Mutual Fund Show aims to bring lessons of Mutual Fund investing in the simplest possible fashion. Its uniquely placed as an interactive learning platform, and strives to bring an all-round perspective for both new and experienced investors”.

The Mutual Fund Show is one of the many shows available on Bloomberg|Quint, which has been disrupting news content delivery through its innovative and technology-driven approach. By creating India’s first digital business news streaming service, Bloomberg|Quint has captured the attention and imagination of India’s digital natives, who are hungry for the latest insights into the global business landscape, through the channel of their choice. Bloomberg|Quint delivers exclusive news coverage around mutual funds and several other relevant issues from the world of business across multiple social media platforms like Twitter, Facebook, Yahoo, WhatsApp, and YouTube. Its state-of-the-art newsroom, cutting-edge analysis, and in-depth coverage of pertinent business news have led to Bloomberg|Quint being rated as the most viewed business news brand on Facebook amongst new-age publishers, and the Business Website of the Year at the Digipub Awards 2017.

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