MUMBAI: BBC Worldwide's Indie Unit announced a digital media deal with award-winning producer Baby Cow. The deal give the commercial arm of the BBC the right to distribute all of Baby Cow's programmes via all digital media platforms, both on-demand and as downloads to own.

In addition to the digital media distribution of Baby Cow's existing content, the agreement also allows at least 30 minutes of new material which can be specifically designed for exploitation on digital media distribution platforms, such as mobile or web services dedicated to short form content.

BBC Worldwide Indie Unit Helen Jackson says, "The deal with Baby Cow is an important example of a new range of deals that BBC Worldwide is striking with its Indie partners. We're really excited about the quality of content this deal brings to our digital media offering and about the new bespoke content we'll be creating together."

Baby Cow founding partner Henry Normal, says, "We at Baby Cow have been looking into ways of exploiting our content through digital media platforms for some time. BBC Worldwide, with its exciting range of distribution contacts, have provided us with the right opportunity of getting into the UK and international markets."

BBC Worldwide Digital Media director Simon Danker commented, "We're delighted with this deal with Baby Cow and excited about the opportunity to create brand new material for digital distribution. Baby Cow's programming, such as The Mighty Boosh, is perfect for a digital audience and we are looking forward to using our growing expertise in this area for future development deals."

Baby Cow was established in 1999, by comedy creators Henry Normal and Steve Coogan, and has gained an enviable reputation for new British comedy talent. The production company is responsible for hits which include: Human Remains, Doctor Terrible's House of Horrors, Cruise of the Gods, Marion and Geoff, Nighty Night, The Keith Barret Show, Ideal, Mighty Boosh and Sensitive Skin.