MUMBAI: For the niche English entertainment channels the challenge this year will be to hook audiences better by offering a 360 degree experience.

The action oriented AXN has done that succesfully over the years with efforts like Extreme Dhamaka and Hot 'N' Wild. This year it is doing an Asian version of the reality show The Amazing Race.

Last month indiantelevision.com had reported that AXN was on the lookout for participants to join the show. Ten to 12 teams will be selected from across Asia to participate in the race, which will be produced for a 13-episode television series.

Now the channel has announced that it has extended the application deadline. It is also holding open video shoots to help people make their application videos.

Interested applicants can visit AXN's website to find out the locations for the video recording services. The shoot will be conducted on 25 March 2006 and interested applicants can register their interest by 22 March online. Basically the channel is looking for teams with the chemistry, attitude, personality and the X-factor needed to conquer this gruelling race.

SPE Networks GM Ricky Ow explains that the initiative is in line with the channels aim to give adventure-seeking audiences in Asia their best chance to experience the adventure of a lifetime. "So we decided to help them out by holding open video shoots and giving them some more time to apply. The open video shoots will add a lot of fun to the process."

Ow is also satisfied about the response to date. "So far, nearly 10,000 application forms have been downloaded from our website and we cannot wait to select some outstanding teams that will demonstrate the passion of Asians in a show that will surely excite and surprise viewers. The diversity of language and cultural practices in Asia will add a colourful mix of sensational drama and action, as we have seen in some excellent audition videos so far."

AXN further says that it has received many enquiries from potential contestants, one of the common ones being the need for both team members to have international driving licenses. The channel says that The Amazing Race Asia is a challenging adventure and contestants will need to drive through all kinds of conditions and over great distances. While the producers will accept entries where only one member can drive, applicants are still strongly encouraged to form teams with two drivers in order to be competitive.