MUMBAI: Tivo, which creates television services for digital video recorders (DVRs) in the US and US broadcaster ABC’s online streaming video player have won interactive Emmies.

They will take home trophies at the Creative Arts Awards on 19 August.

TiVo won for achievement for enhanced or interactive programming - television. Tivo president and CEO Tom Rogers says, "Tivo is proud to receive an Emmy Award and recognition from the Academy and its peers for the innovative services that it provides in enhancing the viewing of television by bringing it to a whole new level."

Tivo CTO and co-founder Jim Barton says, "We are committed to transforming television viewing by being the leaders in translating the latest technological developments into an easy and simple viewer experience. From our TiVoCast service to TiVo KidZone our mission is to provide subscribers the best way to watch television."

ABC.com’s streaming video player won for achievement for enhanced or interactive programming: new delivery platforms. The Academy said, “Conventional wisdom dictated that it was not possible to provide high bit-rate streaming video, over the Internet, to large numbers of people simultaneously, while maintaining consistent quality and doing so in a cost-effective manner. ABC.com's full episode streaming player dispenses with those previously held beliefs as it leverages emerging technologies and digital platforms to enhance and extend the ABC television network's relationship with consumers.”

This year's Interactive Television Emmy Awards recognise original interactive television programming content, applications and services that have been deployed in the United States between 1 June, 2005 and 31 May 2006 and that have demonstrated creative excellence. Other finalists in this category include AOL Music on Demand, CNN Enhanced and DirecTV Interactive Sports.

Governor of the Television Academy's Interactive Media Peer Group Brian Seth Hurst says, "Tivo was the very first offering in the DVR space and it is great that they are still leading the way. The Tivo service is certainly impressive in both its offering and user experience and meets the standard of excellence. It's easy to see why the voters deemed it worthy of the Emmy."