Television

Viacom 18 launches MTV Kickstart with #StartUpIndia

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/18/Untitled-1_11.jpg?itok=OrSjt6I8

MUMBAI: Viacom18 has joined hands with #StartUpIndia, an initiative of the Department of Industrial Policy and Promotion (DIPP) to launch MTV Kickstart - one of India’s largest outreach program for young entrepreneurs in a bid to woo bright young minds brimming with exciting ideas.

MTV Kickstart will be an annual program that will equip the youth of India to start their own business.

What’s more, the initiative will ultimately be taken on the small screen as a reality TV show titled MTV Kickstart. The show will have youngsters fighting out for their pie of the funds from the investors. As a reward, the winners will get seed funding for their idea.

Viacom18 EVP and business head youth and English entertainment channels Ferzad Palia said, “The show that will go on MTV is just a part of the initiative. MTV Kickstart is well beyond the show. It’s all about educating the youngsters in this country who have so many amazing ideas but don’t know how to go about it. When you say the word ‘business,’ several people get intimidated by the heavy jargons. While not lessening the importance of the start-up business, we need to approach the youth in a way that they are not put off with it. MTV being a youth icon with a huge following deemed as the right informal platform to relax the intimidation quotient, bring in a bit of a fun while keeping the importance of the initiative intact.”

Department of Industrial Policy & Promotion (DIPP) secretary Amitabh Kant said, “I am excited about our association with Viacom18’s MTV for instituting a platform called MTV Kickstart. The multi-platform program will help us engage with the dynamic youth of India, help them start-up with ease and inspire a new generation to follow their dreams and become successful entrepreneurs.”

Launched as an annual property, MTV Kickstart is a multi-platform initiative that will start with an outreach plan spanning 52 weeks, reaching out to 300 colleges across the country with media buzz across TV and digital. MTV along with #StartUpIndia will be hosting two-day long Start-Up Festivals across Tier 1 & 2 cities to allow the youth to have personal interaction with India’s top entrepreneurs and investors.

Viacom18 group CEO Sudhanshu Vats added, “Viacom18 has always been at the forefront of being the catalyst of change within the media and entertainment space in India. We are in the business of entertainment that enriches the lives of our audiences through meaningful content and by engaging with them across multiple platforms. We now wish to extend the catalyst role to the start-up space as well by being a part of the journey of young entrepreneurs who dream to create a better tomorrow for India. The government of India has done a commendable job at addressing the need of the hour by instituting initiatives such as #StartUpIndia to encourage young Indians to become entrepreneurs. Through the launch of MTV Kickstart, we are delighted to partner with #StartUpIndia to cultivate a culture of innovation within India and help young minds create exciting new ventures that drive India’s growth story.”

Delivered through engaging and interactive content via television, web, mobile and social media, MTV Kickstart will work towards educating youth about the ecosystem of start-ups. The program will aim to educate through personal and informal interactions with start-up kings, investors, advisory and much more.

 The initiative will be driven by iconic youth brand MTV and will also witness unprecedented media push across the entire might of Viacom18 and Network18 media assets, and be relayed across MTV India channels in over 40 countries.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star-maa.jpg?itok=ILnfHVFv
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/bahu.jpg?itok=oVI8-9Wk
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish_0.jpg?itok=cAX2IDtI
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish.jpg?itok=C8nj-8lv
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/sun.jpg?itok=WiSZrCfI
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/colors.jpg?itok=MxJ0xDqt
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/zee.jpg?itok=EWutot3J
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories