Superdry collaborates with Pepsi MTV Indies for music property

MUMBAI: British brand Superdry has partnered with Pepsi MTV Indies for a unique music property - Superdry Krunk Live Sessions, which will brings together some of the hottest young musicians in the country alongside some of India’s best visual artists.


This first of its kind show, which will launch on 29 October at 7 pm and will be aired from 7 - 7:30 pm. Superdry Krunk Live Sessions aims to showcase how visuals, when combined with music, can accentuate the whole experience, making it truly unique.


The show is a six episode series, where each episode will feature three - four original collaborations between musicians and visual artists. This will be followed by musicians and visual artists talking about their background, musical inspirations and their collaborations on the show.


The show will also have an on-ground extension as every episode will also be followed up with a gig featuring the artists in the respective episode. These performances will be held across cities like - Mumbai, Pune, Delhi, Chandigarh, Hyderabad and Bangalore.


Some of the well-known Indie music artists to be seen on the show will be - Kumail, Ox7gen, Nicholson, Donn Bhat, Madboy/Mink, Alowala, AquaDominatrix and Your Chin. The visual artists who will be collaborating with these musicians include - Moebius, Wolves, Transhuman Collective, Godgamut and Oblique.


The show will be hosted by DJ Mo City aka Mohammed Abood, a music entrepreneur and DJ with a passion for authentic music from all around the world. DJ Mo City will also interact with these artists while they create these sounds and visuals, taking the audiences on a Visual Musical Extravaganza.


Superdry business head Manu Sharma said, “Superdry globally, has a long standing association with music. We have always believed in curating the freshest sounds from across the planet and making them accessible to our customers through our in store and sound cloud playlists #SuperdrySounds. With Superdry Krunk Live Sessions we are extending our global philosophy to the Indian Independent music scene and are very excited to collaborate with MTV Indies on the property.”


Pepsi MTV Indies EVP and business head Aditya Swamy added, “We play in the world of subcultures and with his brand new production we are bringing together the world of electronic music beyond EDM and a form of art that’s beyond graffiti. Stylized and futuristic, this is brand new chapter in the space of collaborations, a space where sound and sight meet. It is hugely encouraging to have the support of a cult brand like Superdry in bring this cutting edge content to urban audiences across India. Step Up and Discover.”

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