Mumbai: realme announced its collaboration with Warner Music India to release its latest song, ‘Naya Nazariya.’ The song coincides with the brand spirit of "Dare to Leap" that realme has always emphasised, reinforcing the brand DNA with music.
Produced by realme Music Studio, the latest song, ‘Naya Nazariya’ is sung by the musician and performer King.
The new song ‘Naya Nazariya’ is the perfect way to step into 2023, as it packs powerful beats and lyrics encouraging the youth to enjoy life the way they want to and not get held down by cliches. The track opens with a message to the youth to not give up and work towards a new vision of life.
The new track sits at the centre of realme’s campaign for the realme 10 Pro series launch, "New Vision," which promotes a new way of thinking among the youth that embraces a larger vision of making conscious life choices. According to the brand, there has been an abstract trickle-down effect of the new vision in the youth over the years, as they claim rather unusual new year resolutions demonstrating the mind shift towards a new vision and a new way of thinking.
Like King, realme too regards its fans as among its strongest pillars of support, and both embrace a "Dare to Leap" attitude that does not accept the status quo and seeks to inspire people. Malavika Mohanan, a well-known actress, is depicted in the song embracing her true self while posing with a burger rather than just being a glam face for her online audience. King’s voice and Malavika’s performance establish a new way of thinking that embraces a bigger vision of making conscious choices in their pursuit.
Commenting on the collaboration, realme India CEO, realme vice president & realme International Business Group president Madhav Sheth said, "At realme, we are constantly exploring meaningful ways to connect with the youth, and music does that perfectly while helping us also communicate our brand spirit effectively. That's why we are excited to announce our collaboration with Warner Music India and King for the latest song by realme Music Studio. With the rising stars of the country, a tone of inspiration, and the "Dare to Leap" attitude, we want to turn the music studio into a platform that enables young people to be inspired while having fun. This partnership brings together two industry leaders to provide our fans with a one-of-a-kind musical experience. We can't wait for everyone to tune in and enjoy the magic of music on our devices."
Warner Music India managing director Jay Mehta adds, "At Warner Music India, we hold authenticity, originality, and creativity at our core. The creation of ‘Naya Nazariya’ with King and the realme team echoes this philosophy of inspiring the next generation of listeners."
Commenting on the collaboration, King said, "I am excited to be part of this collaboration between realme and Warner Music India, two iconic brands in their own right. My personal journey is a testament to the power of following your dreams and daring to take chances on yourself. We’ve created ‘Naya Nazariya’ to inspire audiences with new hopes and aspirations in the new year."
