MTV launches clean-up drive with Sushant Singh Rajput to support Swachh Bharat

MUMBAI: After a successful ?MTV?s Rock The Vote? campaign last year, Viacom 18?s youth centric channel has launched the ?MTV The Junkyard Project?.

?MTV The Junkyard Project? is an attempt to involve youth in cleanliness on ground, while adding fun quotient by blending in music and art. To lend his support to this initiative actor Sushant Singh Rajput picked up the broom to launch the campaign by sweeping a street in Mumbai as two bands played to cheer him. This event was hosted in association with JJ School of Arts, and kickstarts across 15 cities.

?MTV The Junkyard Project? will be integrating this campaign across all the screens including television, mobile, web with an on-ground outreach across 300 colleges and 15 city clean up drive. In addition, MTV is collaborating with musicians to create a music video with a strong messaging of ?Swachh Bharat?. While music gets youth grooving, humor urges them to spread the message. In line with that, MTV is partnering with leading humorists across the country to create compelling yet funny videos that deliver the message loud and clear.

The channel is rolling out a massive 15 city clean up drive that identifies unofficial junkyards and convert them into art projects. The core idea is to create spaces that truly reflect the talent of the youth and their strong willingness to forge a new tomorrow.

Speaking about his association with the project, Rajput said, ?For a young nation like India, real change can be brought out only if the young people decide to do something about it. While today everyone?s talking about making India clean, very few are working on developing sustainable models for achieving it. MTV The Junkyard Project is a unique initiative because it successfully marries the power of the youth along with solutions that are long term and enables them to have fun while executing the whole idea - which is brilliant! I am thoroughly excited to be a part of this splendid project and would like to tell them that we are awesome and urge them to be the agents of change!?

MTV EVP and business head Aditya Swamy added, ?Warm is the new cool, young people care about the world they live in and believe that they can be powerful change agents. We at MTV have always created platforms for the youth to act and make a difference. This is a key part of what we do and we leverage all the assets of MTV to create a fun and impactful movement.?

Latest Reads
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and

Television TV Channels People
TiVo Renews Personalized Content Discovery Platform Agreement with Foxtel

SINGAPORE: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Foxtel, Australia’s leading subscription-TV platform, has renewed its license to TiVo’s Search and Recommendation services and will have access to TiVo’s Personalized...

Television TV Channels GECs
Regional becoming the focus for festive advertising

The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season.

Television TV Channels Regional
TVision technology will complement BARC India’s data: Yan Liu

Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming.

Television TV Channels Viewership
Alipay signs 8-year deal with UEFA

Chinese payment platform giant Alipay has become the official global payment partner of UEFA for the next eight years.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories