MUMBAI: B4U Network has filled two of its key positions with ex-Zee executives. The company has appointed former Zee Network UK sales head Bala Iyer as vice president Europe.
 
 

Also joining the team is Kevin Rego as business development manager. Whilst at Zee Network, UK, Kevin worked as corporate communications manager, states an official release.

"We are delighted to have Bala Iyer and Kevin Rego on board and these appointments will further strengthen the existing team. B4U Network will surely benefit from their vast experience and sound knowledge of the market," B4U Network CEO Sunil Rohra.
 
 

September will see the re-launch of B4U Interactive on B4U Music, which includes the ever-popular picture messaging service, the release adds.