After TV, radio and digital, Pepsi MTV Indies extends itself to live events

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By indiantelevision.com Team Posted on : 14 Aug 2014 02:34 pm

MUMBAI: After launching the world’s biggest platform for everything indie, Pepsi MTV Indies is set to bring all the action alive. With a TV channel, a smart digital footprint, a radio show and a plethora of new music videos and shows on air, Pepsi MTV Indies is now going to bring the indie experience for you to see, feel, touch and enjoy. Taking the experience on ground with three amazing experiences which include exclusive club gigs, college concerts and music festival associations, Pepsi MTV Indies is ready to bring the indie subculture to life for both scenesters and enthusiasts.
 
Starting this Thursday, August 14, 2014, Pepsi MTV Indies will be launching two new live properties. A multi-city gig series aptly titled Pepsi MTV Indies Ribbit in association with Blue Frog which will bring the indie experience to life every month. Also, launching is Pepsi MTV Indies Live@College that will celebrate the indie scene across colleges.
 
Pepsi MTV Indies reaches 20 million viewers across the country through its TV channel, has also launched a specially designed app and website (www.pepsimtvindies.com) that facilitates music discovery, associated with a radio channel – Radio One 94.3 GM – for an exclusively indie music show and is now all set to bring the whole experience alive for people to participate in.
 
Ribbit-Sound-of-Now_Mailer Explaining the nature of these live offerings, Sumeli Chatterjee, Head – Marketing at MTV India and Pepsi MTV Indies, said, “Pepsi MTV Indies is built on the philosophy of Step Up and Discover. Be it busking, impromptu jams, open mics or street festivals, all of this form an intrinsic part of the independent scene. The best way to enjoy the indie side of life is through live experiences. Through Pepsi MTV Indies Ribbit, Pepsi MTV Indies Live@College and our association with Ziro Festival of Music, we are bringing the indie side of life closer to where our audiences are. Through these live associations, we are looking forward to collaborating with the artists, crowd-sourcing acts on stage, celebrate new talent and create a whole lot of fun indie experience along the way. ”
 
Pepsi MTV Indies Ribbit
 
Pepsi MTV Indies Ribbit is a series of gigs that will be held by Pepsi MTV Indies in association with Blue Frog. Starting August 14, 2014 will be the first in a monthly series of gigs at Blue Frog. Performing at the gig this week are by The Supersonics – a Kolkata based rock n roll band that has been loved by the masses as well as the critics. Along with their new album “Heads up”, they will also be launching their new music video and documentary about the creation of their album.
 
The other band performing at the gig is Parvaaz, a Bangalore based rock band with powerful vocals, known for their intense live shows. Their 2012 EP, Behosh, won them a nice fan following. They will be showcasing their new album ‘Baran’ at Ribbit.
 
Pepsi MTV Indies Live@College
 
Most of the music bands were actually born in the corridors of the college. Pepsi MTV Indies is kicking off the college festival season with the first ever Pepsi MTV Indies live gig at Umang 2014 – the much celebrated college festival held by NM College in Mumbai. The special gig is scheduled for August 16, 2014. Performing at the gig will be Spud In The Box, the hottest new band on the scene that has slowly been amassing fans and followers and Swarathma, known for their distinctly folk sounds.
 
Pepsi MTV Indies in association with Ziro Festival of Music
 
The third edition of Ziro Festival of Music is set to commence this September with fresh, off-the-block offering for all music-lovers. This year, the energetic music festival has joined hands with Pepsi MTV Indies, world’s largest indie platform.
 
Hosted in the serene valley of Arunachal Pradesh, Ziro Festival of Music gears up for yet another edition of power-packed musical performances by various talented artistes and bands. With Pepsi MTV Indies on board, the third edition of ZFM will offer a unique blend of the best homegrown music from within India. Through ZIRO Festival of Music, Pepsi MTV Indies will provide a platform for young, unexplored musical talent across the country to showcase their musical genius. Pepsi MTV Indies is all set to up the ante in this year’s Ziro Festival of Music by introducing two new Indie bands selected through a nationwide band hunt. This year, Pepsi MTV Indies is also hitching all the fans from nearby locations to the venue by pooling them in with the Pepsi MTV Indies bandwagon.
 
With Pepsi MTV Indies bringing the indie subculture alive, scenesters and enthusiasts have a lot to look forward to this long weekend and during the upcoming holiday season. With more gigs and festivals in the pipeline, Pepsi MTV Indies will make sure that the audience gets its indie fix every single time!

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