Television

After TV, radio and digital, Pepsi MTV Indies extends itself to live events

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/14/unnamed.jpg?itok=K6colcOK

MUMBAI: After launching the world’s biggest platform for everything indie, Pepsi MTV Indies is set to bring all the action alive. With a TV channel, a smart digital footprint, a radio show and a plethora of new music videos and shows on air, Pepsi MTV Indies is now going to bring the indie experience for you to see, feel, touch and enjoy. Taking the experience on ground with three amazing experiences which include exclusive club gigs, college concerts and music festival associations, Pepsi MTV Indies is ready to bring the indie subculture to life for both scenesters and enthusiasts.

Starting this Thursday, August 14, 2014, Pepsi MTV Indies will be launching two new live properties. A multi-city gig series aptly titled Pepsi MTV Indies Ribbit in association with Blue Frog which will bring the indie experience to life every month. Also, launching is Pepsi MTV Indies Live@College that will celebrate the indie scene across colleges.

Pepsi MTV Indies reaches 20 million viewers across the country through its TV channel, has also launched a specially designed app and website (www.pepsimtvindies.com) that facilitates music discovery, associated with a radio channel – Radio One 94.3 GM – for an exclusively indie music show and is now all set to bring the whole experience alive for people to participate in.

Ribbit-Sound-of-Now_Mailer Explaining the nature of these live offerings, Sumeli Chatterjee, Head – Marketing at MTV India and Pepsi MTV Indies, said, “Pepsi MTV Indies is built on the philosophy of Step Up and Discover. Be it busking, impromptu jams, open mics or street festivals, all of this form an intrinsic part of the independent scene. The best way to enjoy the indie side of life is through live experiences. Through Pepsi MTV Indies Ribbit, Pepsi MTV Indies Live@College and our association with Ziro Festival of Music, we are bringing the indie side of life closer to where our audiences are. Through these live associations, we are looking forward to collaborating with the artists, crowd-sourcing acts on stage, celebrate new talent and create a whole lot of fun indie experience along the way. ”

Pepsi MTV Indies Ribbit

Pepsi MTV Indies Ribbit is a series of gigs that will be held by Pepsi MTV Indies in association with Blue Frog. Starting August 14, 2014 will be the first in a monthly series of gigs at Blue Frog. Performing at the gig this week are by The Supersonics – a Kolkata based rock n roll band that has been loved by the masses as well as the critics. Along with their new album “Heads up”, they will also be launching their new music video and documentary about the creation of their album.

The other band performing at the gig is Parvaaz, a Bangalore based rock band with powerful vocals, known for their intense live shows. Their 2012 EP, Behosh, won them a nice fan following. They will be showcasing their new album ‘Baran’ at Ribbit.

Pepsi MTV Indies Live@College

Most of the music bands were actually born in the corridors of the college. Pepsi MTV Indies is kicking off the college festival season with the first ever Pepsi MTV Indies live gig at Umang 2014 – the much celebrated college festival held by NM College in Mumbai. The special gig is scheduled for August 16, 2014. Performing at the gig will be Spud In The Box, the hottest new band on the scene that has slowly been amassing fans and followers and Swarathma, known for their distinctly folk sounds.

Pepsi MTV Indies in association with Ziro Festival of Music

The third edition of Ziro Festival of Music is set to commence this September with fresh, off-the-block offering for all music-lovers. This year, the energetic music festival has joined hands with Pepsi MTV Indies, world’s largest indie platform.

Hosted in the serene valley of Arunachal Pradesh, Ziro Festival of Music gears up for yet another edition of power-packed musical performances by various talented artistes and bands. With Pepsi MTV Indies on board, the third edition of ZFM will offer a unique blend of the best homegrown music from within India. Through ZIRO Festival of Music, Pepsi MTV Indies will provide a platform for young, unexplored musical talent across the country to showcase their musical genius. Pepsi MTV Indies is all set to up the ante in this year’s Ziro Festival of Music by introducing two new Indie bands selected through a nationwide band hunt. This year, Pepsi MTV Indies is also hitching all the fans from nearby locations to the venue by pooling them in with the Pepsi MTV Indies bandwagon.

With Pepsi MTV Indies bringing the indie subculture alive, scenesters and enthusiasts have a lot to look forward to this long weekend and during the upcoming holiday season. With more gigs and festivals in the pipeline, Pepsi MTV Indies will make sure that the audience gets its indie fix every single time!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/FIFA-Story.jpg?itok=-v_bg075
U-20 & U-17 FIFA '19 bidding for host launched, Sony to telecast U-17 in seven countries

Broadcasters, OTT/VoD platforms and digital companies are looking forward to entertaining and engaging viewers by providing the best adrenalin. Sports lately is the genre which is in vogue. Leading broadcast and streaming companies are seeking out avenues and sporting event opportunities to keep...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Brooks_Meek-Anthony_Moore.jpg?itok=5ynTynEr
India among prospects to train at NBA Academy

MUMBAI: The National Basketball Association (NBA) and Basketball Australia (BA) has announced the official opening of The NBA Global Academy, an elite basketball training center at BA’s Centre of Excellence at the Australian Institute of Sport in Canberra. The NBA Global Academy will serve as the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Prannoy_Roy-Radhika_Roy.jpg?itok=U3wkYBz0
NDTV resolutions confirm re-appointment of Roys & sale of subsidiaries

MUMBAI: NDTV, in a communique to the secretary, BSE Limited, and assistant VP, Listing Department, National Stock Exchange of India, signed by the company secretary Navneet Raghuvanshi, confirmed that four special resolutions as mentioned in the Postal Ballot Notice dated 11 May, 2017, have been...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Carlos-Amoros.jpg?itok=nKVSW3ay
Tripleplay to provide Atlético de Madrid stadium tech solution

MUMBAI: Tripleplay, a leader in the development of Digital Signage, IPTV and Video Streaming Solutions, has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000 capacity, Wanda Metropolitano Stadium in Madrid this July.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ntony_0.jpg?itok=s8hztsgm
Roy C. Anthony joins Ventuz Technology as VP - creative development & ops

Roy C. Anthony, a leading figure in the digital creative world, has joined Ventuz Technology AG. For over 20 years, Roy has been a force of innovation in fields ranging from VR, film, event and staging environments. Pushing boundaries in large scale interactive immersive display technologies, he...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/zee.jpg?itok=em5ZBwe8
Zee Cafe targets 20-40-yr-olds with BBC First drama

MUMBAI: Zee’s English entertainment channel Zee Café has partnered with BBC Worldwide to bring award-winning premium British drama to its audience. Starting from 26 June, the channel will host BBC First content block with 11 new shows set to air every weeknight at 10pm time slot. The channel has an...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Dhimant%20Parekh.jpg?itok=7Qv1DKpo
HistoryTV18: #BossWomen to tell stories of Indian women

NEW DELHI: #BossWomen, a weekly video series showcasing the stories of extraordinary Indian women, has commenced telecast on HistoryTV18. The programme is part of a first-of-its-kind digital collaboration with disruptive tech-media platfvorm The Better India. The first episode is on with the story...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/DD-800x800.jpg?itok=mThViP0X
Doordarshan: Soaps & travelogues make Arun Prabha shortlist, presentations early July

NEW DELHI: The producers of the 390 proposals in nine genres which have been shortlisted for soon-to-be-launched DD Aruna Prabha for the northeast have been asked to make their presentations in DD Headquarters in Delhi from 6 to 10 July. All the shortlisted productions are in the commissioned...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Virat-Kohli-800x800.jpg?itok=8Zi6rB7w
UCWeb: Cricket viewership soars 230%, Lucknow, Pune, Bhopal, Delhi & Mumbai see max traction

NEW DELHI: Consumption of Cricket-related content exceeded 0.75 billion on UCWeb Platforms - UC News and UC Browser, for the latest edition of IPL 2017 and the recently-concluded ICC Champions Trophy 2017. According to a data report titled Insights into India’s Cricket Frenzy released by Alibaba...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories