Television

After TV, radio and digital, Pepsi MTV Indies extends itself to live events

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/14/unnamed.jpg?itok=--WVmt3z

MUMBAI: After launching the world’s biggest platform for everything indie, Pepsi MTV Indies is set to bring all the action alive. With a TV channel, a smart digital footprint, a radio show and a plethora of new music videos and shows on air, Pepsi MTV Indies is now going to bring the indie experience for you to see, feel, touch and enjoy. Taking the experience on ground with three amazing experiences which include exclusive club gigs, college concerts and music festival associations, Pepsi MTV Indies is ready to bring the indie subculture to life for both scenesters and enthusiasts.

Starting this Thursday, August 14, 2014, Pepsi MTV Indies will be launching two new live properties. A multi-city gig series aptly titled Pepsi MTV Indies Ribbit in association with Blue Frog which will bring the indie experience to life every month. Also, launching is Pepsi MTV Indies Live@College that will celebrate the indie scene across colleges.

Pepsi MTV Indies reaches 20 million viewers across the country through its TV channel, has also launched a specially designed app and website (www.pepsimtvindies.com) that facilitates music discovery, associated with a radio channel – Radio One 94.3 GM – for an exclusively indie music show and is now all set to bring the whole experience alive for people to participate in.

Ribbit-Sound-of-Now_Mailer Explaining the nature of these live offerings, Sumeli Chatterjee, Head – Marketing at MTV India and Pepsi MTV Indies, said, “Pepsi MTV Indies is built on the philosophy of Step Up and Discover. Be it busking, impromptu jams, open mics or street festivals, all of this form an intrinsic part of the independent scene. The best way to enjoy the indie side of life is through live experiences. Through Pepsi MTV Indies Ribbit, Pepsi MTV Indies Live@College and our association with Ziro Festival of Music, we are bringing the indie side of life closer to where our audiences are. Through these live associations, we are looking forward to collaborating with the artists, crowd-sourcing acts on stage, celebrate new talent and create a whole lot of fun indie experience along the way. ”

Pepsi MTV Indies Ribbit

Pepsi MTV Indies Ribbit is a series of gigs that will be held by Pepsi MTV Indies in association with Blue Frog. Starting August 14, 2014 will be the first in a monthly series of gigs at Blue Frog. Performing at the gig this week are by The Supersonics – a Kolkata based rock n roll band that has been loved by the masses as well as the critics. Along with their new album “Heads up”, they will also be launching their new music video and documentary about the creation of their album.

The other band performing at the gig is Parvaaz, a Bangalore based rock band with powerful vocals, known for their intense live shows. Their 2012 EP, Behosh, won them a nice fan following. They will be showcasing their new album ‘Baran’ at Ribbit.

Pepsi MTV Indies Live@College

Most of the music bands were actually born in the corridors of the college. Pepsi MTV Indies is kicking off the college festival season with the first ever Pepsi MTV Indies live gig at Umang 2014 – the much celebrated college festival held by NM College in Mumbai. The special gig is scheduled for August 16, 2014. Performing at the gig will be Spud In The Box, the hottest new band on the scene that has slowly been amassing fans and followers and Swarathma, known for their distinctly folk sounds.

Pepsi MTV Indies in association with Ziro Festival of Music

The third edition of Ziro Festival of Music is set to commence this September with fresh, off-the-block offering for all music-lovers. This year, the energetic music festival has joined hands with Pepsi MTV Indies, world’s largest indie platform.

Hosted in the serene valley of Arunachal Pradesh, Ziro Festival of Music gears up for yet another edition of power-packed musical performances by various talented artistes and bands. With Pepsi MTV Indies on board, the third edition of ZFM will offer a unique blend of the best homegrown music from within India. Through ZIRO Festival of Music, Pepsi MTV Indies will provide a platform for young, unexplored musical talent across the country to showcase their musical genius. Pepsi MTV Indies is all set to up the ante in this year’s Ziro Festival of Music by introducing two new Indie bands selected through a nationwide band hunt. This year, Pepsi MTV Indies is also hitching all the fans from nearby locations to the venue by pooling them in with the Pepsi MTV Indies bandwagon.

With Pepsi MTV Indies bringing the indie subculture alive, scenesters and enthusiasts have a lot to look forward to this long weekend and during the upcoming holiday season. With more gigs and festivals in the pipeline, Pepsi MTV Indies will make sure that the audience gets its indie fix every single time!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Siddharth-P-Malhotra-800x800.jpg?itok=DLkntjNW
Malhotra's Alchemy to launch five shows in '17

MUMBAI: One show old in the television industry, the name Alchemy Productions might sound new to the world but the person leading the production house is definitely not new. His production house plans to launch five show in 2017. Director-producer Siddharth P Malhotra has been in the industry for...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Ary-news.jpg?itok=iSuCoqa2
ARY News asked to pay INR 1.58 cr to Geo TV as compensation

MUMBAI: A legal rift raging between two big media groups in Pakistan -- ARY News and Geo TV -- settled recently in a British Court. ARY News lost the legal battle and will have to pay approximately INR 1.58 crore compensation to Geo.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/star-sports.jpg?itok=E4E8tvl_
Star Sports continues to make cricket bigger; India-NZ ODI series highest rated bilateral ODI series in three yrs

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/STAR-PLUS-800x800.jpg?itok=4RCO6PQf
Star Plus gears up for 'Dil Hai Hindustani' launch in January

MUMBAI: After launching P.O.W, Star Plus is geared up to launch its yet another grand singing reality show "Dil Hai Hindustani." Though the channel has not officially announced the launch date, but the show is slated to go on air by January 2017, and will be replacing Masterchef India at 8pm time...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/steve1.jpg?itok=Z86RBizl
MN+ celebrates Steven Soderbergh this month!

MUMBAI: 'Director's Cut', the flagship property of MN+, is preparing to treat its viewers with an exhilarating line-up of gold class Hollywood movies by the Oscar Award winning director 'Steven Soderbergh'. The ongoing property will air some of the finest works of Steven from 10 December, 2016,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Dance%20Singapore%20Dance_0.jpg?itok=m5uCpty4
Sheriden, Sufri emerge winners of Dance Singapore contest

MUMBAI: The second season of Dance Singapore Dance on Zee TV APAC comes to an end with a spectacular grand finale. Sheriden Newman, 29, danced her way to victory after emerging as thewinner of Season 2. Sheriden, 29, a dance graduate from Queensland University of Technology outperformed over 200...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Discovery-800x800.jpg?itok=zedEwSn7
Discovery's 'Jawai: India's Leopard Hills' wins at Asian Television Academy

MUMBAI: Discovery India’s production Jawai: India’s Leopard Hills has won the Best Natural History / Wildlife Programme at the prestigious Asian Television Academy Awards 2016, held in Singapore. Produced by Robin Roy Films, Jawai: India’s Leopard Hills combines state-of-the-art technology and...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/NaomiCampbell-800x800.jpg?itok=R2oPtlGa
Fox Life brings supermodel Naomi Campbell in 'The Face' series

MUMBAI: Fox Life is all set to become the latest destination for high fashion as it launches a thrilling reality TV series The Face. The show is filled with passion and race to win which has never been seen with this intense and real before. The series began on 5 December and airs every Monday and...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Niharika_0.jpg?itok=aaA4Ozxj
Star Suvarna to air new show ‘Niharika’ from 12 Dec

MUMBAI: Star Suvarna is all set to air its new show Niharika. A new concept which is not just a “Atte-Sose” (Kannada) or a kitchen drama. Starting from 12 December, the show will be aired at 8pm time slot.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories