Television

After TV, radio and digital, Pepsi MTV Indies extends itself to live events

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/14/unnamed.jpg?itok=K6colcOK

MUMBAI: After launching the world’s biggest platform for everything indie, Pepsi MTV Indies is set to bring all the action alive. With a TV channel, a smart digital footprint, a radio show and a plethora of new music videos and shows on air, Pepsi MTV Indies is now going to bring the indie experience for you to see, feel, touch and enjoy. Taking the experience on ground with three amazing experiences which include exclusive club gigs, college concerts and music festival associations, Pepsi MTV Indies is ready to bring the indie subculture to life for both scenesters and enthusiasts.

Starting this Thursday, August 14, 2014, Pepsi MTV Indies will be launching two new live properties. A multi-city gig series aptly titled Pepsi MTV Indies Ribbit in association with Blue Frog which will bring the indie experience to life every month. Also, launching is Pepsi MTV Indies Live@College that will celebrate the indie scene across colleges.

Pepsi MTV Indies reaches 20 million viewers across the country through its TV channel, has also launched a specially designed app and website (www.pepsimtvindies.com) that facilitates music discovery, associated with a radio channel – Radio One 94.3 GM – for an exclusively indie music show and is now all set to bring the whole experience alive for people to participate in.

Ribbit-Sound-of-Now_Mailer Explaining the nature of these live offerings, Sumeli Chatterjee, Head – Marketing at MTV India and Pepsi MTV Indies, said, “Pepsi MTV Indies is built on the philosophy of Step Up and Discover. Be it busking, impromptu jams, open mics or street festivals, all of this form an intrinsic part of the independent scene. The best way to enjoy the indie side of life is through live experiences. Through Pepsi MTV Indies Ribbit, Pepsi MTV Indies Live@College and our association with Ziro Festival of Music, we are bringing the indie side of life closer to where our audiences are. Through these live associations, we are looking forward to collaborating with the artists, crowd-sourcing acts on stage, celebrate new talent and create a whole lot of fun indie experience along the way. ”

Pepsi MTV Indies Ribbit

Pepsi MTV Indies Ribbit is a series of gigs that will be held by Pepsi MTV Indies in association with Blue Frog. Starting August 14, 2014 will be the first in a monthly series of gigs at Blue Frog. Performing at the gig this week are by The Supersonics – a Kolkata based rock n roll band that has been loved by the masses as well as the critics. Along with their new album “Heads up”, they will also be launching their new music video and documentary about the creation of their album.

The other band performing at the gig is Parvaaz, a Bangalore based rock band with powerful vocals, known for their intense live shows. Their 2012 EP, Behosh, won them a nice fan following. They will be showcasing their new album ‘Baran’ at Ribbit.

Pepsi MTV Indies Live@College

Most of the music bands were actually born in the corridors of the college. Pepsi MTV Indies is kicking off the college festival season with the first ever Pepsi MTV Indies live gig at Umang 2014 – the much celebrated college festival held by NM College in Mumbai. The special gig is scheduled for August 16, 2014. Performing at the gig will be Spud In The Box, the hottest new band on the scene that has slowly been amassing fans and followers and Swarathma, known for their distinctly folk sounds.

Pepsi MTV Indies in association with Ziro Festival of Music

The third edition of Ziro Festival of Music is set to commence this September with fresh, off-the-block offering for all music-lovers. This year, the energetic music festival has joined hands with Pepsi MTV Indies, world’s largest indie platform.

Hosted in the serene valley of Arunachal Pradesh, Ziro Festival of Music gears up for yet another edition of power-packed musical performances by various talented artistes and bands. With Pepsi MTV Indies on board, the third edition of ZFM will offer a unique blend of the best homegrown music from within India. Through ZIRO Festival of Music, Pepsi MTV Indies will provide a platform for young, unexplored musical talent across the country to showcase their musical genius. Pepsi MTV Indies is all set to up the ante in this year’s Ziro Festival of Music by introducing two new Indie bands selected through a nationwide band hunt. This year, Pepsi MTV Indies is also hitching all the fans from nearby locations to the venue by pooling them in with the Pepsi MTV Indies bandwagon.

With Pepsi MTV Indies bringing the indie subculture alive, scenesters and enthusiasts have a lot to look forward to this long weekend and during the upcoming holiday season. With more gigs and festivals in the pipeline, Pepsi MTV Indies will make sure that the audience gets its indie fix every single time!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories