Television

9XO takes the social way

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/08/9xo%20pic.jpg?itok=A9XyO9so

MUMBAI: It seems that the 9X Media cluster is busy re-inventing itself. After 9XM, 9X Tashan and 9X Jalwa changed their looks; its international offering has also gone under the knife.

What is unique about the re-invention is that 9XO, which airs international music, will allow a social networking experience with Twitter and Instagram updates of artists to its viewers.

9XO channel head Luke Kenny understands his target audiences’ needs and feels that after viewing the same kind of music, structure, design there comes a saturation point in a viewers’ watching pattern. “Being a broadcaster, we have to keep re-inventing ourselves every now and then to give viewers a fresh dose of music and entertainment. If people get to see the same thing every day, it tends to become a blind spot for them,” he says.

The new look of 9XO will allow the viewers to not only watch the latest and fresh tracks but also enable them to keep a tab on their favourite artists’ Twitter and Instagram updates.

So what made them take the social media route? After a lot of research and surveys, the channel found out that most of its TG spends their time online rather than in front of the television screens. “We thought if we replicate their interactive platform with a medium which is music that is on television then it would form a different kind of network enabling us to connect with the TG seamlessly,” says Kenny.

Along with the new look, the channel has also launched www.9XO.in, a website dedicated to help viewers discover great music. An in-house team worked on creating it as well as the new logo which is blue in colour symbolising the colour of internet.

Elaborates programming head Clyde D’Souza that music programming is all about handpicked curation. “We at 9XO want to be your cool friend who introduce you to the latest dance hit, ballad or quirky music video. The social feed will help viewers get closer to artists. The website will help viewers discover and share awesome music on their Facebook and Twitter timelines.”

Kenny feels that with technology, broadcasters too need to change. One needs to be in constant touch with the TG and should converse with them through social media. “Whenever we do something quirky or interesting on the channel via our packaging or any new ideas, we do get positive feedback from our viewers. Sometimes there are negative feedbacks as well, but we take it in our stride and try to better ourselves.”

Such innovations have paid off as well. “We realised that if there is something new or different on the channel, it does get our competitors’ attention and keeps the client excited. Our advertisers and sponsors love the channel and when we innovate they are always encouraging and supportive,” reveals Kenny.

With the revamp, the channel aims to create a link between the three mediums – internet, mobile and TV – on which the TG enjoys music. The main motto of getting the social media experience on-board was because it’s accessible on the go.

The channel is looking to get more music related content as time goes by. “But again where the difference comes in, because there is music related content on the internet anyway but a lot of it doesn’t get watched. So we are going to be the curators of that content that can make our viewers discover more,” concludes Kenny.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/travelxp.jpg?itok=iNv-Q7K9
Travel XP HD enters & NDTV Good Times exits from Lifestyle genre

Zee Café continues to lead the English entertainment genre. Travel XP HD has entered Top 5 list and NDTV Good Times exited from the list of Lifestyle genre whereas Food Food and FYI TV18 interchanged their positions at third and fourth positions, respectively.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/GEC-SONY-Story.jpg?itok=26D_go9d
GEC: SET enters & Sab exits Top 10 as Star & Zee Anmol retain leadership

Sony Entertainment Television (SET) entered and Sony Sab dropped out of the Top 10 channels' list in the Hindi general entertainment genre (rural) space, according to BARC India week 29's all-India data. Star India retained its reign over Hindi GEC (Urban + Rural) as well as Urban segment whereas...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/sony_1.jpg?itok=GbkAaMGN
Sony Studios elevates Frost, Parnell & Clodfelter

Sony Pictures Entertainment (SPE) recently announced that Jeff Frost has been named president of Sony Pictures Television Studios, the production side of SPE’s television business. Frost will report to SPE chairman and CEO Tony Vinciquerra.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Rajiv%20Chilaka_0.jpg?itok=rIEzNc0n
Chhota Bheem-makers launch Golden Robot Animation

MUMBAI: Green Gold Animation Pvt. Ltd, the multi-award winning animation studio, has embarked upon aggressive expansion plans. It has announced the launch of its brand new studio in Mumbai. The new entity ‘Golden Robot Animation’ will operate as a sister concern to Green Gold Animation with a...

Television TV Shows Animation
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Smriti-Irani.jpg?itok=BOu-DGCv
Talent shortage in Prasar, manpower audit under way, admits Irani

NEW DELHI: Admitting there was an overall shortage of talent in Prasar Bharati, minister of information and broadcasting Smriti Zubin Irani said a manpower audit was in progress in this regard by the pubcaster.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Discovery.jpg?itok=dmIRe1Ie
Discovery may emerge as sole Scripps bidder

MUMBAI: Scripps is reportedly moving ahead on talks with Discovery, and Viacom is out of the bidding race. TV network owners are struggling owing to a decline in subscriptions for satellite and cable services as they lose viewers to social networks and online video services.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Untitled-1_0.jpg?itok=LcTn6n0o
What’s exciting Gajendra Singh about his new shows on DD

There’s a lot of excitement in Gajendra Singh’s voice. Most of us know him as Gaj - the creator of the super-successful musical formats on Zee TV -- Antakshri, SaReGaMa in the early part of the cable and satellite TV revolution. Today, as the founder of production house Saaibaba Telefilms, Gaj...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/Rising-Rajasthan.jpg?itok=SlWdNYhD
News18 Network's Rising Rajasthan to be held in Jaipur

MUMBAI: Rising Rajasthan is being organized by News18 Network today at the Clarks Amer in Jaipur.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/kargi%3B_0.jpg?itok=QUnoYYjc
On the occasion of Kargil Vijay Diwas News18 India visits Kargil War Memorial

26th July is a very significant date for Indians and is engraved in golden letters as Kargil Vijay Diwas in the annals of Indian history. This year will be the 18th anniversary of the Kargil War. News18 India visits Kargil, where every year the Indian Army celebrates Kargil Vijay Diwas.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories