Television

‘100 Pipers Vh1 Sound Nation’ to kick off on 2 May

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/04/23/Vh1%20Sound%20Nation.jpg?itok=OjhADGLd

MUMBAI: Soaring mercury levels notwithstanding, audiences across the country are in for a first-of-its-kind, multi-genre music extravaganza put together by premier music channel Vh1 along with Seagram’s 100 Pipers.

Starting 2 May, ‘100 Pipers Vh1 Sound Nation’ will witness 28 of the biggest Indian artists and bands perform at 23 gigs across Mumbai, Delhi, Bangalore, Kolkata, Hyderabad and Pune spread over 10 days.

Cult performers like Parikrama, Midival Punditz, Indus Creed and Nucleya will be part of the music entourage travelling across the country.

The event will culminate in an exciting awards night in Mumbai where Indian artistes will be recognized for their talent and contribution to music across 13 categories such as rock, electronic, pop, blues and hip-hop. Top honours will include best live performance, best new artist and best music video.

Says Viacom18 Media , SVP and GM, English Entertainment Ferzad Palia, “Vh1 is the most definitive platform for celebrating music talent in India and we are taking this a step ahead through 100 Pipers Vh1 Sound Nation. We are excited to partner with Seagram's in recognizing and honoring local talent and bringing forth the multi-city music fest at a scale which is worth looking forward to," before adding, “We could have done it last year, but we waited for a year to get more international traction and interest nationally.”

Palia substantiates saying that there were around 7,000 live events in India two years ago however this year, the number of live performances by independent artists has gone up to nearly 15,000. “Right now, in our country, there is no real platform to showcase talent under one roof. Given the recent rise of English language music artists in India, the cost of making music videos has become less expensive. We’ve had Vh1 India Rules for eight years now, which showcases the top cream of Indian talent and we plan to celebrate that talent with an award show. This year, we have two artists for each gig,” says Palia, pointing out that the event is planned as genre-agnostic.

Viacom believes that Vh1 Sound Nation is a definitive platform to have a stake in and gives no reason for cannibalization; instead, there would be an overdrive to create a different space for different music lovers. Like Vh1 had initiated Super Sonic and then, there was Contraband in association with Hard Rock Cafe and Universal Music.

An event organized on such a vast scale will obviously be supported by 360 degree marketing including on ground and online integrations. With six gigs being held simultaneously in six cities, Palia admits it’s going to be a “logistical nightmare”. He believes that an outdoor event of such proportions is bound to be logistics heavy. “This year, we are facing many revenue challenges though we are in touch with our international counterparts in Viacom. But we are facing a few hindrances in getting them here to join us for this event”, he says.

Viacom’s English entertainment channels, including music channels are treated as brands and not just channels. The four legs of the network include TV, live, digital and consumer products. As far as the last goes, the network has started with official South Park merchandise and will add to that based on popular demand.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories