Zee Studio to show entire gamut of movie genre

MUMBAI: Zee Studio with its recent rebranding has decided to take forward its previous philosophy of ‘Hollywood on Television’ to the next level with its new tagline ‘See it all’.  The channel in its bid to stand out in a cluttered environment decided to rebrand in order to provide an opportunity to Indian viewers, access to the biggest Hollywood films.


Zeel vice president and business head Anurag Bedi informs, “Our positioning is unique; we are not talking about just premieres, or a certain genre of movies, but staying true to See It All. The new brand look and ideology focuses on younger audiences and we wish to create a niche audience base with the refreshed look and high quality content.”


When asked what research was undertaken by the channel before deciding a makeover, Bedi says, “As a result of our research we observed certain changes in consuming pattern like popularity of Hollywood movies growing more than ever in the country. In our effort to offer best content to the viewers, we decided to renew our identity completely. The new look is even more technologically sound and the movie viewing experience is heightened.” The channel has partnerships with leading studios like Disney and Paramount.


The channels target audience is young urban movie enthusiasts, primarily males, residing in the metros. The channel has seen good growth in the key metros and in the 1 million plus towns as well. It has managed to bring in new consumers from the tier II towns as well says Bedi.


The channel has renewed its library with a line-up of movies from genres like action, animation and comedy. The channel had previously come up with the property ‘Death By Laughter’. The other is ‘The One Movie You Must Watch’ and has launched a property called ‘Premier Action’ showcasing a big action movie of the month. With a new look, the channel has a strong line up this October including channel premieres such as How To Train Your Dragon, Lincoln, Shrek Forever After and Shutter Island. The new look comes just ahead of the festive season. It has launched a festival property ‘Studio Dynamite’ which will include blockbusters such as Mission Impossible, Transformers, Avengers etc. In the past, Marvels The Avengers, Mission Impossible: Ghost Protocol, Transformers: Dark of the Moon have worked well for the channel.


The afternoon 1 pm slot has performed well for the channel especially on the weekends where it has viewership which is comparable to the evening primetime slot according to Bedi. Larger than life movies, legendary characters and onscreen iconography will be used to leverage the popularity of some of the iconic characters and famous actors.


To promote the refresh, the channel has worked out a 360 degree communication plan. This includes print ads, TV commercials, outdoor campaigns and innovative social media contests and engagement. To create visibility for the brand the channel is in the middle of a large outdoor campaign across Mumbai, Delhi and Bangalore which announces their new ideology.


It has kept outdoor as a part of their marketing plans for their big ticket movies. A 10 feet tall Transformer model (Optimus Prime) has been placed at key locations, where one could click pictures with the model. Additionally there will be photo-booths wherein people can click pictures that can be superimposed on backgrounds from movies of their line up. As part of the campaign, Zee Studio will be reaching out to over 30 trade media agencies across these cities.


On the digital front Zee Studio is promoting its refresh via Twitter, Facebook and YouTube. The channel is running a contest for its viewers wherein they have to answer questions while watching movies and win gadgets such as iPhones and iPads. This contest has been running for first fifteen days of the refresh. On a parting note, Bedi says that their social media presence has increased as they currently have 1.4 million fans on Facebook and over 60,000 followers on Twitter.


Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories