Television

Times Network backs ?The Wolf Of Wall Street? premiere with heavy promotions

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MUMBAI: Martin Scorsese directed Hollywood blockbuster The Wolf of Wall Street starring Leonardo DiCaprio is set to make its debut on Indian television screens on 26 April, 2015.

Times Network?s Movies Now and Movies Now+ will showcase the movie at 1 pm with a repeat at 9 pm.

Times Network is backing the television premiere with a vigorous marketing campaign, which has been orchestrated by Famous Innovations.

Speaking to Indiantelevision.com, Movies Now marketing head Anup Vishwanathan says, ?The movie depicts life beyond limitation; the entire flare of the movie is the want of having more and not satisfied. With the campaign, we tried to connect to those people who want to live larger than life. As it is an English movie, the major geographic target was the English speaking audience in metros and Tier 1 cities.?

English entertainment has always garnered huge engagement on the social media platforms. When queried as to whether special attention was paid to promote the movie premiere on social media, Vishwanathan informs, ?It was a 360 degree campaign and we paid equal attention to each and every platform and tried to extract the best of them. When it comes to social media, we tried to make it as interactive as possible with various contests and engagement exercises.?

Times Network has also seen a positive response from advertisers for The Wolf of Wall Street premiere. ?Advertisers? reaction so far has been highly positive. We have sold our inventory at a premium price because when you have content like this, advertisers don?t mind buying slots at a higher rate. When it comes to Hollywood movies, we are the leader and by premiering a movie of such magnitude we will go one step further,? adds Vishwanathan.

Movies Now has roped in Provogue Deos as presenting sponsor, while Binani and Skoda are the associate partners. Frooti and Microsoft Lumia 640 XL are the beverage and mobile partner respectively, while Arrow joined in as co-presenter for the movie premiere. 

Times Network business head, English entertainment cluster Vivek Srivastava is of the opinion that The Wolf of Wall Street is one of those special new-age classics that carry on the lineage of cult movies. ?It shocked audiences worldwide with its intensity and we are all set to re-create that magic on the television screen,? he adds.

The Wolf of Wall Street is based on the life of Jordan Belfort ? a young stockbroker who makes a fortune with his intellect, guile and street-smartness. Belfort, played by DiCaprio, takes the shortcut up the corporate ladder and lives his life like a dream - a dream of flamboyance, oomph and lots of money, which actually becomes his sweet reality. The movie is one of the raciest gripping tales of today, with the suspense of the FBI chasing Belfort to take down his empire of excess.

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