Television

Saregama fights music piracy head on

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MUMBAI: The Indian music industry has been plagued by piracy for decades. Saregama has decided to take the fight with piracy head on. It has launched a monsoon promotion wherein all its 1.1L songs will be available for buy and download from saregama.com for just Rs 2. per song. This includes music from likes of Kishore Kumar, LataMangeshkar, Mukesh, Asha Bhosle, Jagjit Singh, Mohd. Rafi, MS Subbalakshmi, Pt. Bhimsen Joshi and more.

Saregama India managing director Vikram Mehra shared his views on the latest offering, “Piracy is the biggest threat to our music industry. Our research tells us that consumers are ready to choose legal copies over pirated ones, provided they are affordable and easy to buy. This promotion is our response to the consumer talk, and we expect customers to join us in this fight against piracy by buying the legal copies of music."

There’s no limit on the number of songs that can be downloaded. All the songs are available as mp3s as well as uncompressed lossless format. Saregama.com makes shopping for songs a fun and hassle-free experience, as one can pay through net banking, credit or debit cards, PayTM and even through mobile operators as a part of the monthly bill. Apart from Hindi songs across various genres, this offer is also available on songs in Marathi, Bengali, Punjabi and Tamil among other languages.

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