Sahara's Filmy to be managed by the Entertainment Hub?

MUMBAI: It began with a bang around eight years ago but for some time now, the movie channel Filmy from the Sahara One Media and Entertainment bouquet, has been whimpering and struggling to even be seen.  The management of the Sahara group has been preoccupied with larger problems related to the Securities Exchange Board of India (Sebi). 


And it is looking at strategically exiting from directly managing its media business. The first indication of this is the deal, which sources say, it has struck with Mumbai-based TV production company The Entertainment Hub. Under the arrangement, the latter reportedly will be managing Filmy on a contractual basis. The Entertainment Hub, which is part of the Snip Entertainment Group, will reportedly be responsible for Filmy’s content scheduling, distribution and also for revenue generation. The deal also envisages the spoils being shared with the Sahara group.  


Titles such as No Entry, Guru, Khosla Ka Ghosla, Umrao Jaan, Dor, Gangster, Khamoshh, Fareb, Jo Bole So Nihaal and few other feature films have had their TV premieres on Filmy. The movie channel has also showcased films such as Ghajini, Singh Is King, Jaane Tu Ya Jaane Na.., Golmaal Returns, Bhoothnath, Sarkar Raj etc.


Despite Big films, the channel has not managed to get much traction in TV homes, as the Sahara Group has cut off all supplies of distribution and marketing money, thus ensuring that its reach and branch recall has hit rock bottom. “Amongst movie channels, it probably ranks even below the last channel,” says a media observer. 


Hence, the Entertainment Hub which is a supplier of TV shows such as Haunted Nights and Piya Ka Ghar Pyaara Lage on Sahara One has its work cut out for it, thanks to the competitive TV distribution environment that is prevalent today. Sister company Snip Entertainment has interests in content syndication, TV production and music licensing. 


Apparently, the Sahara group is in conversation with a large media group to manage even Sahara One. An announcement is likely to be made in March sometime, if sources are to be believed. 

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories