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Film & TV exec Vivek Krishnani to head Sony Pictures India

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MUMBAI: Sony Pictures India (also known as SPE Films India) today announced the appointment of Vivek Krishnani as its managing director, come 1 November. He will be replacing industry veteran Kercy Daruwala who is retiring after a long stint at the studio.

Vivek was most recently Senior Vice President – Revenue and Marketing at MSM Motion Pictures. MSM Motion Pictures is the film production arm of Multi Screen Media,  which is a part of Sony Pictures Entertainment Television Network.

Says Sony Pictures Entertainment senior vice-president, international distribution, Asia, Brett D. Hogg"I’m very pleased to welcome Vivek to Sony Pictures India. He’s a media veteran with very valuable experience in the unique and dynamic Indian market, in both Hollywood and local-language productions. Under his leadership, we look forward to taking Sony Pictures India to even greater heights.”

Sony Pictures Entertainment produces, acquires, and distributes its films under its various film labels: Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Animation, Sony Pictures Classics, Sony Pictures Worldwide Acquisitions and Sony Pictures International Productions.

Vivek is excited about his new position. Says he: “I have had a great experience being part of the Sony family and I am now looking forward to a new role with Sony Pictures India. With a legacy of over 80 years since the first Columbia Pictures office opened here, Sony Pictures has over the decades continued to entertain Indian and global audiences. We have our own pipeline through which these products get funnelled. We are committed to further strengthening our distribution network in India and overseas for both Hollywood and local films. “

He points out that the studio has a great slate of films lined up which are going to keep him busy just as he takes over. Among the big ones include the Jack Black starrer GooseBumps (in Hindi, English and Tamil) on 30 October, animation flick Hotel Translyvania 2  (on 6 November), the Daniel Craig (Bond) and Ralph Fiennes starrer Spectre (in English, Hindi, Tamil and Telugu). “ I’m excited to hit the ground running,” he says.

Apart from the Hollywood pipeline, he is really looking forward to the MSM Motion Pictures-Balaji Motion Pictures  Azhar which is slated for a March 2016 release and also aims to scale up things a notch through  “third party acquisitions for India and overseas for Indian titles to whom we can provide an effective dependable distribution mechanism. We are committed to local product.”

His  vast experience at 21st Century Fox, Fox Star Studios and prior to that with Turner Entertainment Networks should serve him well. 

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