New Delhi July 18, 2006: Channel 7 presents a high quality, hard-core political show – ‘Danke Ki Chot Par’. This captivating show will reiterate the importance of hard news and actively scout for fresh political subject matter focusing on the National issues. News veteran Ashutosh, Managing Editor, Channel 7 will anchor the show, airing Monday to Friday at 9:30 pm.
For the very first time in the History of Indian News Industry, Channel 7 pioneers the concept of a ‘Television Editorial’ section, where Rajdeep Sardesai, Editor – in –chief, will voice his opinion on the political issue being discussed in the show. The programme will also offer the viewers an opportunity to give their perspective by means of an SMS poll, the results of which will be declared during the programme.
Rajdeep Sardesai, Editor-in-Chief, CNN-IBN & Channel 7 says, “ Channel 7 is extremely proud of its pioneering role in bringing Indian Political drama in hard-hitting form to the Indian audiences in a format that is awakening, educating and entertaining. We are confident that the show will make an impact and garner acceptance from the audience. This endeavor is completely in sync with our programming strategy and positioning of ‘Khabar Har Keemat Par’ and we will continue to present the best."
Ashutosh, Managing Editor, Channel 7 added, "Having paved the way for Hard news in the news genre, we are very enthused by the concept of our new venture. Taking cue from the overwhelming positive response to Channel 7’s content by viewers across the country, we are now moving to the next level of being involved in bringing the Nation’s reality on an unrestrained stage.”
About Channel 7
Channel 7 is the Hindi news channel of the TV 18 Network. The channel includes original content that is designed to appeal to its viewers. Channel 7 focuses on building a channel that reflects the moment and engages with viewers over important issues of the day. Hard news is the core offering to keep alive the sharpness of News. Channel 7 promises to deliver Khabar, Har Keemat Par!
For further information please contact:
Parul Bhasin/ Namrata Bhalla PR Pundit, New Delhi
