Television

Blockbuster movie of the year - Man of Steel premiering on HBO

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/20/ms.jpg?itok=8quUWZF5

MUMBAI: HBO, home of the best award-winning movies, is excited to announce the premiere of the HBO Movie of the Year 2014 - Man of Steel on Sunday, 24th August 2014 at 1:00 p.m. and 9:00 p.m. The channel has put together a host of activities to promote the premiere of this film. HBO has planned a 360 degree marketing campaign comprising print, radio, outdoor, on-ground as well as social & digital mediums, to maximize visibility across its target viewers.

Starring Henry Cavill in the title role and Amy Adams as Lois Lane, this film is one of 2013's most visually astonishing and an action-packed spectacle. Man of Steel is a rock-solid gritty and realistic take on one of the most iconic superheroes ever. It trails the story of a young man who journeys to discover that he has extraordinary powers and is not of this Earth. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind. This international action blockbuster film made roughly over $500 million and was celebrated with critically- acclaimed positive reviews the world over.

HBO is giving its fans exactly what they want by showcasing path-breaking films with every premiere and is offering a fresh edge with its show stopper movie of the year 2014 - Man of Steel through a 360 degrees promotional campaign.

The interactive social media campaign focuses on driving consumer engagement, hence taking the Man of Steel experience to a whole new level. The channel is running innovative Facebook activities such as trivia tests, viral campaigns and a contest titled "Son of Krypton!" where on completing the exact details of a perfect superman prototype, three lucky winners will get to win exciting prizes from HBO.

Similarly to drive engagement leading to the premiere, HBO will also interact with its audiences on Twitter through a contest wherein participants need to share details on how they would steal the day to win exclusive Man of Steel headsets.

The channel’s on-air promotions include a high-frequency campaign with multiple promo versions and the usage of on-air elements like Bugs. The digital platform will witness a YouTube campaign and Engagement ads on the Google Display Network.

HBO has also partnered with some of India's most popular radio stations - Fever 104 FM in Mumbai & Radio Indigo in Bangalore to run an interactive Man of Steel trivia contest on-air where winners will be gratified with official Man of Steel merchandise. In Kolkata, the RJ from the leading radio channel Power FM will be engaging with die-hard Man of Steel fans from leading colleges across the city, testing them with trivia questions & offering an opportunity to win Man of Steel merchandise.

As part of the on-ground initiatives, the channel has tied up with PVR cinemas in Mumbai, Delhi, Ahmedabad and at Inox in Pune in order to attain maximum visibility. Additionally, the channel would also be creating a buzz through a high-impact print & outdoor campaign across metros such as Delhi and Mumbai along with the massive promotional campaign on the social media platforms. 

On the occasion of the premiere, Mr. Dhawal Katkar, Sr. Director and Network Head - English Entertainment, South Asia, Turner International India Pvt. Ltd. said, “We at Turner have planned an exciting line-up of some of the must-see blockbuster hits for 2014 and are thrilled to announce the premiere of Man of Steel, the HBO Movie of the Year. We have also designed an innovative marketing campaign centered around enhancing the movie premiere experience through interesting engagements with our audiences all leading up to a memorable viewing experience."

Man of Steel as the Movie of the Year has attracted Gionee Smartphones as the title sponsor, co-powered by Airtel & Sony 4K Bravia. The associate sponsors of this property are Audi, Kohler & HDFC Life.

Tune in to watch this critically acclaimed action blockbuster movie only on HBO this coming Sunday, 24th August 2014 at 1:00 p.m. and 9:00 p.m., as they bring you closer to powerful performances by the biggest stars that were appreciated worldwide.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/Colors-Infinity%20%281%29.jpg?itok=FsEU-xo-
Colors Infinity to air memorable biopics & notable docus

With the New Year rolling on with a new start, Colors Infinity takes the viewers on a journey to relive the past. Starting 27 January, the channel brings to its viewers an all-new line up of memorable biopics and notable documentaries along with exciting TV series.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/subahs-chandra%20%281%29.jpg?itok=hQytSrvm
Demonetisation impacts ZEEL ad revenue for Q3-17

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (ZEEL) reported a small hike of 3.1 percent in advertisement revenue in the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to the corresponding quarter of the previous year (Q3-16).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/india-tv%20%281%29.jpg?itok=MOz3mUH-
India TV's 'Chunav Manch' to be telecast live on 4 February

While the country braces itself for much awaited Assembly Elections 2017, the epicenter of all the buzz remains Uttar Pradesh. The soaring high political fever has gripped this all-political state like never before – an election that is almost seen as run through of the 2019 Lok Sabha Elections or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/high5%20%281%29.jpg?itok=9As1riPq
Fifth milestone: Comedy Central with 67 mn viewership observes 10 pc FCT growth

Comedy Central launched in India on 23 January 2012 and has grown to be a famous English entertainment channel and a multi-platform brand offering best ever consumer products and on-ground events such as the Chuckle Festival.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/Jagdish%20Singh%20Khehar-800x800.jpg?itok=2bAGUJtT
Lodha inspires clean-up across Indian sports

MUMBAI: To oversee the functioning of BCCI (Board of Control for Cricket in India), the apex court of India will today pronounce the names of officials to be appointed as administrators on the board. Among other steps, the Lodha committee had sought disqualification of BCCI office-bearers who were...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rahul-shivshankar%20%281%29.jpg?itok=YLMddtK8
Times' Rahul faces 'India Upfront' from 8pm today

Times Now, one of the most popular English news channels in India, is launching ‘India Upfront' with Rahul Shivshankar’. As the name suggests it is a path breaking new show that will put hard facts – upfront -- for the nation to assess. It will be a 60 minute show Monday to Friday at 8 pm,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/aye-zindgi%20%281%29.jpg?itok=VF3TK-6F
Reinstating optimism in youth, Zing to launch 'Aye Zindagi'

Not often is life kind enough to let you move past errors and start afresh but when it does, we must make the best of it. Chronicling many such stories of human experiences, Zing presents a new fiction show. Titled Aye Zindagi, the channel has roped Rithwik Dhanjani as the host.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rising%20%281%29_0.jpg?itok=ovvXDhDu
'Barbarians Rising', Roman & Barbarian battle on History TV18

A tyrannical empire. 700 long years of battle. History TV18 is all set to take the viewers to a world altering struggle for freedom. The channel will air Barbarians Rising, a story told from the perspective of the tribes named as Barbarians by the Romans. The show is an epic saga of the fall of the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/this-is-us%20%281%29.jpg?itok=-puIFLGy
NBC's 'This is Us' renewed for two seasons

"This Is Us" premiered in September of last year and is already quick on its way to success! The show that airs in India on Star World Premiere HD received a tremendous response internationally and whopped in massive ratings. Now, the show has been renewed for two more seasons.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories