Television

Blockbuster movie of the year - Man of Steel premiering on HBO

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/20/ms.jpg?itok=EXOgJbMb

MUMBAI: HBO, home of the best award-winning movies, is excited to announce the premiere of the HBO Movie of the Year 2014 - Man of Steel on Sunday, 24th August 2014 at 1:00 p.m. and 9:00 p.m. The channel has put together a host of activities to promote the premiere of this film. HBO has planned a 360 degree marketing campaign comprising print, radio, outdoor, on-ground as well as social & digital mediums, to maximize visibility across its target viewers.

Starring Henry Cavill in the title role and Amy Adams as Lois Lane, this film is one of 2013's most visually astonishing and an action-packed spectacle. Man of Steel is a rock-solid gritty and realistic take on one of the most iconic superheroes ever. It trails the story of a young man who journeys to discover that he has extraordinary powers and is not of this Earth. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind. This international action blockbuster film made roughly over $500 million and was celebrated with critically- acclaimed positive reviews the world over.

HBO is giving its fans exactly what they want by showcasing path-breaking films with every premiere and is offering a fresh edge with its show stopper movie of the year 2014 - Man of Steel through a 360 degrees promotional campaign.

The interactive social media campaign focuses on driving consumer engagement, hence taking the Man of Steel experience to a whole new level. The channel is running innovative Facebook activities such as trivia tests, viral campaigns and a contest titled "Son of Krypton!" where on completing the exact details of a perfect superman prototype, three lucky winners will get to win exciting prizes from HBO.

Similarly to drive engagement leading to the premiere, HBO will also interact with its audiences on Twitter through a contest wherein participants need to share details on how they would steal the day to win exclusive Man of Steel headsets.

The channel’s on-air promotions include a high-frequency campaign with multiple promo versions and the usage of on-air elements like Bugs. The digital platform will witness a YouTube campaign and Engagement ads on the Google Display Network.

HBO has also partnered with some of India's most popular radio stations - Fever 104 FM in Mumbai & Radio Indigo in Bangalore to run an interactive Man of Steel trivia contest on-air where winners will be gratified with official Man of Steel merchandise. In Kolkata, the RJ from the leading radio channel Power FM will be engaging with die-hard Man of Steel fans from leading colleges across the city, testing them with trivia questions & offering an opportunity to win Man of Steel merchandise.

As part of the on-ground initiatives, the channel has tied up with PVR cinemas in Mumbai, Delhi, Ahmedabad and at Inox in Pune in order to attain maximum visibility. Additionally, the channel would also be creating a buzz through a high-impact print & outdoor campaign across metros such as Delhi and Mumbai along with the massive promotional campaign on the social media platforms. 

On the occasion of the premiere, Mr. Dhawal Katkar, Sr. Director and Network Head - English Entertainment, South Asia, Turner International India Pvt. Ltd. said, “We at Turner have planned an exciting line-up of some of the must-see blockbuster hits for 2014 and are thrilled to announce the premiere of Man of Steel, the HBO Movie of the Year. We have also designed an innovative marketing campaign centered around enhancing the movie premiere experience through interesting engagements with our audiences all leading up to a memorable viewing experience."

Man of Steel as the Movie of the Year has attracted Gionee Smartphones as the title sponsor, co-powered by Airtel & Sony 4K Bravia. The associate sponsors of this property are Audi, Kohler & HDFC Life.

Tune in to watch this critically acclaimed action blockbuster movie only on HBO this coming Sunday, 24th August 2014 at 1:00 p.m. and 9:00 p.m., as they bring you closer to powerful performances by the biggest stars that were appreciated worldwide.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/GRB.jpg?itok=_RkATcem
GRB brings crime, paranormal programmes to Eastern Europe

MUMBAI: GRB Entertainment has sold a slate of unscripted programmes in Eastern Europe spanning genres including real-life crime, natural disaster and paranormal. Hungary’s Origo Media Group picked up 3 seasons and specials of the long-running, real-life hospital drama series, Untold Stories of the...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/inside.jpg?itok=DX3AXtIB
Sony Pictures Network builds team for kids channel, appoints two execs

MUMBAI: Celebration at Sony Pictures Network India (SPNI) seems to be continuing. The network recently launched its factual entertainment channel Sony BBC Earth with BBC Earth. Now, the network is gearing up to launch another channel, Sony kids channel. The channel is slated for an April launch....

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Oscar.jpg?itok=wY1KKlcJ
Oscar-winning 'Danish Girl' unsuitable for TV despite theatrical release, Sony expresses regret

NEW DELHI / MUMBAI: The Oscar-winning Hollywood film The Danish Girl, which had been released in theatres in the country in January 2016 with an ‘Adults only’ certificate and no cut, has been denied its television premiere in India on Sony Le PLEX HD channel. A Central Bureau of Film Certification...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
Star Plus & Sony Pal continue to dominate GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/SWAMI.jpg?itok=RVOfsNYz
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories