Television

Zuckerberg Media open to broadcast and production partners in India

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MUMBAI: Indian original content providers and production houses better perk up their ears, for Zuckerberg Media, headed by ex Facebook marketing honcho and ace television content producer Randi Zuckerberg is looking east and her next destination for exploring partnership is none other than India. In an interview with Economic Times Randi has shared her interest in entering the indian content market with an aim to create television shows for kids.

Already set to come out with a kids show this year, Zuckerberg opens invitation for Indian broadcasters for partnering with them to launch new shows for the indian audience.

“We have a children's TV show coming up this fall. If there are broadcast partner opportunities in India or Indian media companies that are creating original content then we would love to partner with them. Though we have no plans to set up an office in India at present,” she adds.

This not only opens up  options for Indian broadcasters to air shows from  international productions  but also for content creators to partner with Zuckerberg Media and produce shows together.

With how kids entertainment shaped up last year and the ongoing trends, the key emphasis being original home grown kids shows, partnering with local production houses and content creators becomes more vital for the Zuckerberg Media, to stay relevant to the market.

Founder and CEO of boutique marketing firm  and production Zuckerberg Media,  Randi Zuckerberg  working with high profile organizations and Fortune 500 companies such as The Clinton Global Initiative, Cirque du Soleil, Conde Nast, and PayPal.

Pointing out that their reach isn’t limited to television, Zuckerberg further adds  how important it is for kids content creators to be medium fluid when developing a show for the tech savvy gen z.

“We create digital content and we are across media, that's TV, digital networks, mobile. When you're talking about programming for children, they access shows on mobiles and tablets anytime, anywhere.”

Being  conditioned to the world standards of content creation and familiar with the digital space as well, Zuckerberg Media might be just what web and mobile  creators were waiting for.

With these big hints dropped,  one has to wonder which of the key broadcasting players catering to Indian kids entertainment  will ink a deal with the international production house first.

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