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Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

First 5 days attracted 800K Players who have completed 12 Million runs

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MUMBAI: Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game. It is the first game for this year to be released in partnership with kids’ favourite channel, with more in the pipeline for enthusiastic fans and gaming buffs.

The game features Ben - a superhero kid on a pursuit to take on powerful villains with the help of his mysterious watch called Omnitrix. Drawing from what kids love i.e. Super Powers; Ben 10 - Alien Run promises to capture kids’ imagination through multiple characters, their super abilities and provide edge of the seat gameplay experience.

“Conquering inter-galactic quests, transforming into powerful aliens and saving the earth from malicious forces, is the very DNA of the popular franchise. We are delighted to launch ‘Ben 10 – Alien Run’, which combines all of the show’s adventure and fun with Zapak’s capabilities to give fans a great immersive gaming experience,” said Amit Khanduja, Chief Executive Officer, Reliance Entertainment- Digital.

Fans and gamers can explore exciting adventures, playing as their favourite superhero Ben! Transforming into aliens with extraordinary powers, here’s what players get to do -

• Collect Coins on the run, which can be used to upgrade the duration of power-ups and transform into various aliens

• Collect power-ups like Magnets Shield and Double Coins, and Mystery Boxes that have character Tokens to unlock all the Alien Transformations

• Participate in daily challenges and complete various missions for extra rewards

• Collect single-use items like Hoverboard and Rustbucket to boost sprint or even claim FREE Mystery Boxes every few hours, to win exciting prizes and giveaways

Fans don’t just get to go on exciting adventures as Ben, but also challenge themselves to beat their highest scores as well - with every run.

It’s Hero Time!

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