Sony YAY! transforms into the ultimate Party HQ

Sony YAY! transforms into the ultimate Party HQ

The channel aims at engaging with over five million.

Mumbai: India's kids' entertainment brand – Sony YAY! is all set to become the Party Head Quarter, to house this year’s biggest summer party. As the Party HQ, Sony YAY! is pulling out all the stops to bring kids an unforgettable experience that will leave them absolutely buzzing with excitement and beat the heat of boredom this summer. 

Sony YAY! has curated an exciting party line-up on television with latest episodes of animated shows such as Oggy and the cockroaches - Next Gen, which will include new adventures of kids’ beloved toon Oggy with his friend Pia; Nonstop  movie marathon - Honey Bunny Houseful Hits featuring kids’ favourite and beloved cat-duo and their hilarious shenanigans, new rib tickling and fun antics of Obocchama Kun, four consecutive seasons of the world's biggest anime title on popular demand, Naruto, along with many more launches. The channel has got all the party essentials covered that include these fresh new content drops, a never seen before exciting second screen experience, digital and on ground engagements, that will be spread across the length and breadth of the country.

The biggest summer party can only be helmed by the best; and keeping this in mind, the channel has onboarded Raghav Juyal, as the Party Captain to bring the party alive across all platforms. The multi-talented actor, known to bring the house down with his impeccable comic timing, child-like demeanour, and signature dance moves, will also be joined by child actor, Ashwanth AshokKumar who featured in Tamil movie – Super Deluxe. Both the artists will co-host the biggest party and make Sony YAY! the ultimate summer destination for kids.

Sony YAY! OAP head & marketing communications Sujoy Roy Bardhan said, “Summer holidays are the most eagerly awaited time for kids; and what better way to elevate this experience than by transforming Sony YAY! into the ultimate Party HQ for kids. Staying true to our promise of curating a #Happyverse for kids that celebrate their authentic selves, the channel is all set to bring this non stop party for kids with their favourite toons. We are ecstatic to onboard Raghav Juyal to steer the ship as the party’s captain along with Ashwanth AshokKumar as his partner to make Party HQ our biggest campaign of the year!”