Television

'Quality storytelling' and 'diversity,' the key areas channels and platforms look for

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/18/MIPJUNIOR-800X800.JPG?itok=h5q5iKXo

CANNES: It’s long been a question in the minds of content creators and distributors: “What do channels and platforms want?” With the advent of digital, the confusion has just increased as the content working on linear programming might not be suitable for the non-linear one. To address this was the session at MIPJunior with four programming executives from around the world who in a lively discussion spoke about acquisition trends and offered their perspectives on how to spot hit shows and offer content to young viewers on multiple platforms.

The speakers included: CANAL+ Group director of Youth unit Laurence Blaevoet, Disney XD SVP and general manager Marc Buhaj, CBBC Productions creative director, scripted, animation and co-productions Sarah Muller and Amazon Studios head of kids’ programming Tara Sorensen.

With Amazon entering the digital media platform quite late after its competitors it was necessary for it to stand out and to do so, it focused on pre-school curriculum. “On our platform, we encourage kids to stop, reverse programs and keep going back and forth,” said Sorenson. CBBC on the other hand focuses on older children as well. Explained Muller, “We have content right from hard hitting documentaries to sports coverage to original drama and animation series.”

“If you ask me how different is Disney XD from Disney, let’s start by saying that they are two different names,” laughed Buhaj. “Disney XD is more of a laboratory where we try things out with the content. Primarily it was focused on boys, but now there’s a focus on girls too.”

All the panelists agreed that while looking for content, quality storytelling is what they search for. CANAL+’s theme is universal and is mostly on love and friendship whereas BBC co-produces shows only for the UK market, which later might become international hits, for instance *Harry Potter. Disney on the other hand finalises the shows after listening to all the ideas from various partners. Any content that has good quality and can be transcended into humour works well. Buhaj accepted that they never thought kids would enjoy *High School Musical* but eventually the key to its success was the way it was executed.

And the key to have a successful show is “diversity”. Muller said: “At BBC, the success of a show lies in both the front and the centre. Behind the scenes work is equally important as writers from different backgrounds have different set of stories.”

Buhaj added that they work hard to get variety in their content. It is important to be interesting whereas Sorensen mentioned how the show *American Girl’s is women-led – the director, writer, all are women and though it was the director’s first project, they were ready to take the risk which took off quite well due to the fact that the audience could connect with it.

And finally the panelists revealed what each of them is looking for at MIP. Amazon Studios is hunting for content with a unique perspective and is also thinking about adult customers. Sorenson is definitely not looking for short form content (more than 11 minutes would do) and reality programming. Blaevoet mentioned that while pitching for your content, one should have creative content and be passionate about it and have fun while pitching. With a great story, Buhaj says he would like if the seller turns the table around by asking them “Why Disney would be good partner for us?” Lastly, Muller goes on to mention that it’s necessary to do your research and understand what you are pitching to whom.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/mnx.jpg?itok=IFsOhyA_
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/shipra.jpg?itok=72K021J0
Make your snack time a lip-smacking affair with Chef Shipra Khanna

Crack the code to snacking this February as premium lifestyle channel Living Foodz is set to launch ‘Snack in the Box’ with Chef Shipra Khanna. Starting February 26, the show marks Chef Shipra’s debut on the channel and will unravel snack recipes with a twist!

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/star.jpg?itok=uVnQqI3i
Four Star India channels again among top 10 in across genre list

Four channels from Star India once again made it to Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres (all India – U+R: 2+ individuals) for week 7 of 2018 (Saturday, 10 February 2018 to Friday, 16 February 2018). The four channels with their ranks in week...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/gecccc.jpg?itok=PJ21Qcde
Star Plus third in urban market: BARC week 7

Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/volley.jpg?itok=qVnBAfj7
Volleyball Federation of India announces partnership with Baseline Ventures

The Volleyball Federation of India (VFI) has announced a ten year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/eros.jpg?itok=Wl6o1moW
Eros Intl’s Deshpande hints at group rejig, likens RIL tieup to ‘blank canvas’

The Eros group, which includes an India-listed company with the parent Eros International plc. listed on NYSE, will soon start the process of simplifying the organisational structure to realign shareholders interest after an announcement that Reliance Industries Ltd. would be investing in the...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/karan.jpg?itok=h5Zv2RJa
Discovery Jeet postpones 2 show launches to late March

The newly launched general entertainment channel, Discovery Jeet has planned to halt the launch of two yet to be released shows Gabru – Hip Hop Ke Shehzaade and Man Vs Wild with Sunny Leone.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/ipl18.jpg?itok=8l-fGkZA
Star India bags 5 new advertisers for IPL 2018

MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/motu.jpg?itok=3ruwYKEU
Animation sees an uptick despite expensive production

MUMBAI: When it comes to popular content on TV in India, general entertainment channels (GEC) lead the way. Primetime shows are most watched, most-earning and most talked about since the early years of the saas-bahu serials. Animation as a genre is sidelined to the kids’ channels but producing it...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories